Natural sweeteners

Moringa and emerging Ayurvedic ingredients could soon have similar consumer acceptance as stevia and monk fruit, Nielsen projects.  ©GettyImages/Hero Images

Nielsen: ‘Purposeful ingredients’ drive US retail growth

By Mary Ellen Shoup

Consumer attention to health and wellness when making food and beverage purchases has impacted specific areas of the grocery store, specifically the rise in sales of no sugar added products and items that contain stevia or monk fruit, Nielsen data found.

Cave Shake aims to be the #1 brand in the RTD ketogenic beverage category, according to CEO of L.A. Libations.      Image: Instragram @caveshake

Cave Shake to take on new markets with investment from L.A. Libations

By Mary Ellen Shoup

Los Angeles-based Cave Shake – a ready-to-drink (RTD) vegan, ketogenic shake brand – said that despite droves of consumers ‘going keto’, the company is taking a steady, targeted approach to becoming the #1 brand in the category guided by a recent investment...

Sparkling water Fizzique takes protein in a new, refreshing direction

Sparkling water Fizzique takes protein in a new, refreshing direction

By Elizabeth Crawford

With retail sales of protein expected to reach $21.5 billion globally by 2025, manufacturers are incorporating the ingredient in everything from the standard shakes, bars and smoothies to the unexpected, such as, pancakes, chips and now with the launch...

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