Natural sweeteners

AquaBall maker True Drinks taps CPG veteran James Greco as CEO

Greco has experience ‘in preparing and bringing companies to acquisition’

AquaBall maker True Drinks taps CPG veteran James Greco as CEO

By Elaine WATSON

Former Sbarro CEO James Greco has taken the helm at True Drinks Holdings – the firm behind kids’ flavored water brand AquaBall – while Kevin Sherman (who has been in charge since Lance Leonard departed in December 2015) will stay on as president.

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