MARCH: Caramel cancer claims against Pepsi, Coke seek to scare Americans, ABA
By Ben Bouckley
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The American Beverage Association (ABA) accused the Center for Science in the Public Interest (CSPI) of scaremongering after the watchdog warned that Coke and Pepsi were 'needlessly exposing' millions of consumers to a know animal carcinogen in cola drinks. But faced with a media furore, the drinks giants said they had asked their suppliers to reduce 4-methylimidazole (4-MI) levels within caramel colourings within California state limit of 29 micrograms (mcg) per serving.