Ingredient development and marketing firm AIDP used the IFT show as a launchpad to promote Gabiotein, a new protein ingredient from sprouted rice claimed to offer a more complete protein profile as well as formulation advantages.
Once the seed germinates, the chemistry within the kernel rapidly transforms - altering the amino acid profile such that the protein becomes more complete, notably by increasing lysine, which is low in conventional rice protein, says the company.
AIDP produces the protein with a partner in China using a by-product of the rice syrup production process. Rival producers dry this 'waste' stream down to “slags,” which are stored for shipping to a separate protein production facility, which can affects protein quality, claims AIDP.
In the AIDP process, the syrup and protein ingredients are made simultaneously in the same facility, yielding a product with a more complete protein profile, a better smell and taste, a smoother texture, lighter color and a better performance in applications that require liquid suspension.
AIDP - which is in the process of obtaining organic certification for Gabiotein - says customers like the fact that rice protein is non-GMO and non-allergenic (unlike soy), vegan/vegetarian, and significantly cheaper than whey protein.
Interest from food manufacturers walking the floor at the IFT show has been high, claimed National Account Manager Jim Ruffalo.
"We've been talking to some large companies as everyone is interested in plant-protein right now."
Pictured: National Account Manage Jim Ruffalo and Vice President of Business Development & Marketing, Kathy Lund.