Talking of numbers, the one thing that you need if you want to deliver a credible presentation - beyond your own numbers - is hard sales and consumer data showing you understand the category in which you are operating, whether it’s growing, and where you fit into the competitive set, said SPINS VP business development Bobbi Leahy: “Tell a fact-based story.”
Some highlights from Leahy’s presentation:
Sales of refrigerated nut-based beverages + 46%
Sales of functional fruits juices and kombucha + 47%
Sales of flavored sparkling water + 48%
Sales of refrigerated soy beverages - 17%
Sales of enhanced waters -4%
Sales of shelf-stable soy beverages -22%
Fast-growing brands: Bolthouse Farms, Vita Coco, La Croix, Reed’s Original, Naked Juice, GT Kombucha.
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