Generosity Water taps into alkaline water trend
The latest brand to launch in the burgeoning alkaline water category is Generosity Water from Generosity Beverages, which has a tie up with humanitarian organization Generosity.org.
The water, available online and at Erewhon stores in Los Angeles and Calabasas, is purified via reverse osmosis, ionized to increase its alkalinity to pH10 and infused with mineral ingredients that help it to maintain its high pH throughout its shelf-life.
For every bottle purchased, Generosity Water gives two people clean water in a developing country for one month.