Mtn Dew heads to the dark side with new black label
By Elaine Watson
- Last updated on
Next up is PepsiCo's Mtn Dew Black Label, which taps into the ‘craft soda’ trend with its emphasis on “real sugar”, a sophisticated “dark berry flavor” and “herbal bitters”. The soda - which debuted at 600 colleges campuses this fall ahead of a national launch in 2016 - contains 210 calories and 83mg caffeine per 16oz can with an MSRP of $1.99.