Sri-Lanka Gold predicts a golden future for coconut water
By Elaine Watson
- Last updated on
Sri Lanka Gold, meanwhile, is hoping to carve out a niche in the super-competitive coconut water market with its HPP (high pressure processed) refrigerated beverages made from Sri Lanka’s distinctive orange ('gold') king coconuts.
While there is strong competition in the HPP segment of the coconut water market (notably from Harmless Harvest), the 'gold' branding stood out on shelf and provided a point of differentiation in a market dominated by blues and white color paletes, said judges in the New Beverage Showdown event.