An analysis by the Pew Research Center on data by the U.S. Census Bureau published in April 2016 announced that this year, Millennials overtook Baby Boomers as America’s largest generation.
“Millennials, whom we define as those ages 18-34 in 2015, now number 75.4 million, surpassing the 74.9 million Baby Boomers (ages 51-69). And Generation X (ages 35-50 in 2015) is projected to pass the Boomers in population by 2028,” Pew’s Richard Fry wrote.
This means members of the cohort can be lucrative customers for many food and beverage companies, and market analysts have studied trends to better understand them and meet their demands.
Of course, most of the tidbits in these market reports on Millennials are painted in broad strokes, but nonetheless helpful for marketers. As shown in the video above, however, the Millennials are a diverse group of people, and their preferences can vary as much as comparisons across age groups.