Meal kit provider Chef’d teams with American Diabetes Association to provide tailored menu options

By Elizabeth Crawford contact

- Last updated on GMT

Source: Chef'd
Source: Chef'd

Related tags: Meal kit, Nutrition

Meal kit delivery service Chef’d sets itself apart from increasingly stiff competition and advances its mission to “cultivate and curate experiences of love through food” by teaming with the American Diabetes Association to offer easy-to-make dishes designed specifically for people living with or at risk of diabetes. 

The “first of its kind”​ partnership also is a bold business move that positions the company to tap directly into a significant and under-served consumer-base of 30 million people living with diabetes and 86 million living with prediabetes in America.

Through the partnership, Chef’d will work closely with the ADA’s registered dietitians to develop “tasty, balanced recipes with fresh ingredients”​ that “meet the Association’s nutritional guidelines for people living with diabetes,”​ according to the meal kit company.

In addition, the arrangement is a way to make eating healthy meals a sustainable habit by making it convenient and exciting to cook a wide variety of meals made from ingredients that are nutritious, popular, vibrantly flavored and delivered right to consumers’ doors, according to a release.

“When we had the opportunity to work with the ADA, we found an incredible opportunity to help a large part of America that have diabetes or are fighting off pre-diabetes,”​ Kyle Ransford, CEO & Founder of Chef’d, explained to FoodNavigator-USA.

“We view this as part of our mission; to provide people with solutions for their lifestyle need,”​ he added. “We have the opportunity to make it incredibly convenient for those with diabetes – to educate these populations that you can eat great food within your dietary restrictions or goal.”

To achieve this ambitious objective, the meal kit company also will work with “world class chefs to build incredible tasting meals that are specific to this lifestyle,”​ and available for order any time without a membership or subscription fee, Ransford said.

This ability to order specific meal kits from a long, diverse menu of choices at any time is another distinguishing element of the company’s business model​, which differs from most other services that offer a limited but rotating selection of meals during different time periods. 

Offering diabetic-friendly meals also is a personal mission

The partnership is more than a smart business move for Chef'd. It is also personal for Ransford.

He explained that when he was diagnosed as pre-diabetic, his doctor had little guidance for how to manage his condition.

“The doctor told me that I had to eat better and exercise, to which I responded, ‘I didn’t need to come here to know that, what do you suggest?’ and I found that doctors have limited suggestions,”​ he said.

“We hope the Chef’d can be a solution for these situations – even if it is by starting to eat ADA meals just a few days a week and conveniently making progress to a goal of a new lifestyle that is not based on absence, but rather switching to different and tasty meals.”

The meals will be available for order starting July 25.

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1 comment

Elaine

Posted by McNeil,

In June of 2015, it was discovered that I had type 2 diabetes. By the end of the month, I was given a prescription for Metformin. I stated the ADA diet and followed it completely for several weeks but was unable to get my blood sugar below 140. With no results to how for my hard work, I panicked and called my doctor. His response? Deal with it. I began to feel that something wasn’t right and do my own research. Then I found Rachel’s blog (google " HOW I FREED MYSELF FROM THE DIABETES " ) . I read it from cover to cover and I started the diet and by the next morning, my blood sugar was 100. Since then, I have a fasting reading between the mid 70s and 80s. My doctor was so surprised at the results that, the next week, he took me off the Metformin. I lost 30 pounds in the first month and lost more than 6 inches off my waist and I’m able to work out twice a day while still having lots of energy. The truth i.e can get off the drugs and help myself by trying natural methods

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