We begin with a much-anticipated launch from Hampton Creek: Just Scramble, a mung-bean based scrambled egg alternative, is now available in liquid form and as a baked patty for the foodservice market. However, a retail product is also in the works.
Right now, the product is sold at Floré, an historic Castro neighborhood cafe in San Francisco, said communications head Andrew Noyes. “But we’ll be launching in additional cities and locations in 2018.”
The price of Just Scramble “is comparable to premium egg products used by foodservice operators,” he added. “Currently [we are targeting the] foodservice [with a] liquid [product] but we also have a baked patty version. We’ll have a retail offering as well.”
Asked to share the ingredients list, he said: “For intellectual property purposes, we are not sharing the full ingredient list at this time.”