All news articles for January 2018

How defensible is the SMASHMALLOW brand?

VIDEO WINTER FANCY FOOD SHOW

How defensible is the SMASHMALLOW brand?

By Elaine Watson

The proposition is deceptively simple. Take marshmallows - a product Americans can typically find in large clear bags in the baking ingredients category – add some gourmet flavors and a cleaner label, put them in a re-sealable pack and create a new usage...

Barnana heads to the salty snacks aisle with organic ridged plantain chips

VIDEO: WINTER FANCY FOOD SHOW 2018

Barnana enters the salty snacks category with organic ridged plantain chips

By Elaine Watson

Ridged plantain chips – Barnana’s first foray into the large, but notoriously competitive salty snacks aisle – are a logical adjacency for the banana-obsessed brand that will take it further into the snacking mainstream, says CMO and co-founder Nik Ingersöll.

Arctic Zero CEO: People aren’t really eating ice cream to get their protein

VIDEO: WINTER FANCY FOOD SHOW 2018

Arctic Zero CEO: People aren’t really eating ice cream to get their protein

By Elaine Watson

The success of high-protein, low cal brands Halo Top and Enlightened notwithstanding, most Americans don't head to the ice cream aisle for a protein fix, argues the CEO of Arctic Zero, who says his new light ice cream can compete with these brands...

The British Invasion: UGLY Drinks gears up for spring launch on the east coast

VIDEO: WINTER FANCY FOOD SHOW 2018

The British Invasion: UGLY Drinks gears up for spring launch on the east coast

By Elaine Watson

London-based brand UGLY Drinks is gearing up for a US launch in spring 2018… Elaine Watson caught up with CEO and co-founder Hugh Thomas at the Specialty Food Association’s Winter Fancy Food Show to get the lowdown on what the brand is all about…

IN PICTURES: Trendspotting at the 2018 Winter Fancy Food Show

IN PICTURES: Trendspotting at the 2018 Winter Fancy Food Show

By Elaine Watson

Moringa, turmeric, mushrooms, coconuts, pulses, ‘alternative’ flours (cassava, nuts) and sweeteners (maguey sap, yacon syrup), were given top billing in a flurry of new products at the 2018 Winter Fancy Food Show, where trend-spotters also got to taste...

Clean food start-up JUST also counts a Saudi Arabian prince as one of its boardroom directors

Ex-BRF CEO joins lab-grown meat firm’s board

By Oscar Rousseau

The former CEO of Brazilian food company BRF, Pedro de Andrade Faria, has agreed to join the board of directors at JUST, a start-up growing real meat in San Francisco labs.

Nomva no more…  Probiotic 'super smoothie' brand Nomva calls it quits

'We hoped to provide a product that met your high standards for food that fuels an epic life...'

Nomva no more… Probiotic 'super smoothie' brand Nomva calls it quits

By Elaine Watson

Phenomenal Foods – the Los Angeles-based start-up behind probiotic-fueled organic fruit & veggie snack brand Nomva – has called it a day just over two years after launching in southern California.

5 strategies that set ‘genius’ digital marketers apart from the pack

5 strategies that set ‘genius’ digital marketers apart from the pack

By Elizabeth Crawford

Inspiring consumers through beautiful Pinterest posts, delicious recipes, heart-warming blog posts and viral videos can help build brand awareness, but the most effective digital marketers also make each experience easily shoppable, according to new research...

Meat inspection is set to be modernised at US meat plans, after a 15-year pilot scheme

New pork processing rule welcomed by US meat industry

By Helen Gilbert

Meat bodies in the United States have welcomed a proposed new pork processing rule by the US Department of Agriculture (USDA) as part of a move to modernise inspections in swine slaughterhouses.

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