All news articles for January 2018

How defensible is the SMASHMALLOW brand?

VIDEO WINTER FANCY FOOD SHOW

How defensible is the SMASHMALLOW brand?

By Elaine Watson

The proposition is deceptively simple. Take marshmallows - a product Americans can typically find in large clear bags in the baking ingredients category – add some gourmet flavors and a cleaner label, put them in a re-sealable pack and create a new usage...

Barnana heads to the salty snacks aisle with organic ridged plantain chips

VIDEO: WINTER FANCY FOOD SHOW 2018

Barnana enters the salty snacks category with organic ridged plantain chips

By Elaine Watson

Ridged plantain chips – Barnana’s first foray into the large, but notoriously competitive salty snacks aisle – are a logical adjacency for the banana-obsessed brand that will take it further into the snacking mainstream, says CMO and co-founder Nik Ingersöll.

Arctic Zero CEO: People aren’t really eating ice cream to get their protein

VIDEO: WINTER FANCY FOOD SHOW 2018

Arctic Zero CEO: People aren’t really eating ice cream to get their protein

By Elaine Watson

The success of high-protein, low cal brands Halo Top and Enlightened notwithstanding, most Americans don't head to the ice cream aisle for a protein fix, argues the CEO of Arctic Zero, who says his new light ice cream can compete with these brands...

The British Invasion: UGLY Drinks gears up for spring launch on the east coast

VIDEO: WINTER FANCY FOOD SHOW 2018

The British Invasion: UGLY Drinks gears up for spring launch on the east coast

By Elaine Watson

London-based brand UGLY Drinks is gearing up for a US launch in spring 2018… Elaine Watson caught up with CEO and co-founder Hugh Thomas at the Specialty Food Association’s Winter Fancy Food Show to get the lowdown on what the brand is all about…

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