VIDEO: WINTER FANCY FOOD SHOW 2018

Arctic Zero CEO: People aren’t really eating ice cream to get their protein

By Elaine Watson

- Last updated on GMT

Related tags Ice cream Milk

The success of high-protein, low cal brands Halo Top and Enlightened notwithstanding, most Americans don't head to the ice cream aisle for a protein fix, argues the CEO of Arctic Zero, who says his new light ice cream can compete with these brands when it comes to guilt-free indulgence (at just 280-360 calories/pint), but delivers a creamier mouth-feel and a cleaner label.

Speaking to FoodNavigator-USA at the Specialty Food Association’s Winter Fancy Food Show, Amit Pandhi said: “People aren’t really eating ice cream to get their protein.

"A lot of what it’s doing ​[the protein in some rival frozen dessert brands] is making the products more chalky and harder to consume. Americans are eating too much protein already, whereas we wanted to really deliver on taste and indulgence.

“Indulgence is such a part of self-care now, it’s a treat​, [it’s about] I deserve this!”

Read more HERE​ about the new line (MSRP $4.99) – which is made with milk and cream and sweetened with cane sugar and contains no high intensity sweeteners or sugar alcohols.

Arctic Zero light ice cream – made with rBST-free milk from cows not fed GM feed - will be non-GMO Verified by BioChecked.

Each pint contains 280-360 calories, or 70-90 calories/serving with 2.5g fat or less. The product is available in seven flavors: Cookies & Cream, Chocolate Chunk, Peanut Butter & Chocolate Cookies, Mint & Chocolate Cookies, Vanilla Bean, Cookie & Brownie Dough and Toffee Crunch.

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