Hope & Sesame unveils sesamemilk: 'Retailers are looking for something new and different in the plant-based beverages category'

By Elaine Watson

- Last updated on GMT

Related tags sesame plant-based milk sesame milk

Hope & Sesame organic sesamemilk has a “subtle, nutty” taste, a creamy texture, and a comparable amount of protein to dairy milk, with added calcium and vitamin D, says brand owner Spinning Wheel Brands, which says consumers are starting to demand more from their plant-based beverages.

Speaking to FoodNavigator-USA at BevNETLive Winter 2018 ​in Santa Monica, Spinning Wheel Brands co-founder and CEO Julia Stamberger said:

Retailers are looking for something new and different. There are a lot of me toos, different variations on nut milk, and they don’t deliver the protein…and also many of them are major allergens ​[although the FDA is now exploring​ whether to add sesame to the list of 'Big 8' allergens manufacturers must call out on pack].

We saw an opportunity, because so many of the plant-based beverages don’t deliver on nutrition in the way that consumers expect… But the most important thing in adding accretive value to the category is ​[creating] something that tastes delicious.”

Sesame seeds are naturally high in protein, iron, and calcium

Hope & Sesame sesamemilk​ contains 8g of protein per serving from a combination of sesame protein concentrate and pea protein concentrate, on a par with dairy milk, and features added calcium and vitamin D, said Stamberger.

“Sesame also has a lot of unique nutritional qualities as a superseed ​[sesame seeds contain almost 10 times the calcium of cream cheese, more protein than tofu, and more iron than broccoli] and it’s a very sustainable crop – you can grow it with very little water, although it’s hard to process owing to the bitter components.”


INGREDIENTS LIST (original, sweetened):

Sesamemilk (water, 'sesamein' (organic sesame protein concentrate, organic pea protein concentrate, organic natural flavor)), organic cane sugar, organic sunflower oil, calcium phosphate, organic natural flavor, organic sesame oil, sea salt, organic sunflower lecithin, gellan gum, vitamin D2.

Each 8oz serving contains 120 calories, 8g protein, 7g sugar, 30% of the DV for calcium, and 50% of the DV for vitamin D.

Hope & Sesame​ uses sesame protein (a byproduct of sesame oil production) and pea protein in its plant-based milks, and offsets the bitter notes in the sesame with an organic compliant natural flavor that serves as a bitter blocker. The bulk of the 8g protein per serving is from sesame, but the pea protein serves as a good complement, says the company.

First, shelf-stable, then a refrigerated product  

Hope & Sesame has launched with a shelf-stable product with a 12-month shelf life, although it requires refrigeration once opened, and is best served chilled, said Stamberger.

“This is important to us because this enables us to do a direct to consumer strategy straight out of the gate ​[the product is now on sale at deliciousness.com​]. Next we’re rolling this out into shelf stable grocery departments, so this will start shipping at the end of this year into natural and independent retailers, and then we’ll be added to planogram resets on the shelf stable dairy sets across different retailers as those come up…

“Then in 2019, we’ll be rolling out a refrigerated Hope & Sesame into the dairy case initially with an exclusive relationship with a national retailer and then in 2020 to other retailers.”

Hope & Sesame comes in five SKUs – original, vanilla, unsweetened, chocolate, and chocolate hazelnut – and can be enjoyed on its own, or as an accompaniment for cereals, smoothies, and protein drinks, she said.

A “perpetual brand generator, launcher and grower for the emerging food and beverage space,” Spinning Wheel Brands​’ ​portfolio includes Hope & Sesame​ sesamemilk, Copious Brands​ Mediterranean-inspired snacks (olives, pita chips, hummus); Mozaics​ ​popped veggie and potato chips; and nut snacking brand Handfulls​.

ripple range

US retail sales of shelf-stable plant-based beverages grew 13.2% in the year to October 7, 2018, while sales of refrigerated plant-based beverages rose 9.8%, Andrew Henkel at SPINS told delegates at BevNET Live​.  

Nielsen​ also records significant growth in sales of non-dairy milks in 52 weeks to August 25, 2018 (all outlets combined), with plant-based blends the top performing products (+45.4%), followed by oat milk (+35.5%), almondmilk (+11.5%), coconutmilk (+1%). However, dollar sales of ricemilk were down -2.3% and soymilk sales slumped -7.9%.

Against this backdrop, Nielsen data shows a -6.7% drop in dollar sales of cow’s milk over the same period with the sharpest declines in fat-free (-16.5%), 1 percent milk (-11%), skim (-7.9%), reduced fat (-7.3%) and 2 percent milk (-7%). Dollar sales of whole cow’s milk were down slightly (-2%), but units were up +1.7%.


Related news

Show more

Related products

show more

Learn more: Future Food-Tech Alternative Proteins

Learn more: Future Food-Tech Alternative Proteins

Content provided by Rethink Events Ltd | 19-Apr-2024 | White Paper

Future Food-Tech Alternative Proteins returns on June 17-18 in a new location for 2024 - the vibrant food and beverage hub, Chicago

Replacement Isn't the Future. Variety Is.

Replacement Isn't the Future. Variety Is.

Content provided by ADM | 22-Mar-2024 | White Paper

Successfully navigating the intersection of food and technology can help your business meet evolving consumer demands.

Some home truths about real prebiotic dietary fibre

Some home truths about real prebiotic dietary fibre

Content provided by BENEO | 22-Mar-2024 | Product Presentation

Confused about prebiotics? You’re not the only one! Food developers wanting to work with prebiotic dietary fibre are faced with an abundance of products...

Consumer Attitudes on Ultra-Processed Foods Revealed

Consumer Attitudes on Ultra-Processed Foods Revealed

Content provided by Ayana Bio | 12-Jan-2024 | White Paper

Ayana Bio conducted the Ultra-Processed Food (UPF) Pulse survey, offering insight into consumers’ willingness to consume UPFs, as well as the variables...

Related suppliers

Follow us


View more