Acquired by Kenex Holdings in January 2017, Hawaii-based brand Bubbies claims its mochi ice cream bites have a creamier, denser texture than rival offerings owing to their higher butterfat content. The brand - which is opening a new plant in Phoenix in March - has grown dramatically since the acquisition, said CEO Rick Schaffer, who has just launched a dairy-free version made from coconut.
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Enjoy Life Foods CMO: A product doesn't have to be perfect at first
