News in brief

McCormick & Co. predicts consumers drink icy mocktails and eat “creamy creations” to beat heat

By Elizabeth Crawford contact

- Last updated on GMT

Source: McCormick & Co
Source: McCormick & Co
As temperatures rise around the US, flavor and spice giant McCormick & Company is predicting that more people will reach for icy mocktails made with “bold, concentrated flavors,” creamy frozen drinks heralding from subtropical regions and “nourishing treats” that blend vegetables and herbs into traditional summertime desserts.

The company’s most recent installment of its well-established Flavor Forecast released July 24 declares shoppers looking for “reprieve from both sun and spice”​ are seeking “refreshing new ways to hydrate, replenish and beat the heat.”

And they are not settling for summertime classics, such as lemonade or snow cones. Rather, McCormick Executive Chef Kevan Vetter says that consumers want more sophisticated takes on iconic treats, such as a spiced watermelon rose granita or a blueberry vanilla clamansi juice shaved ice.

Part of the appeal of these bolder beverages, which combine fresh fruit syrups, bitters, sours and spices, is that they won’t taste diluted as the ice melts, according to McCormick. They also appeal to consumers abstaining from alcohol, which has developed into an influential macro-trend that has inspired a plethora of ready-to-drink mocktails ​or “dry” alternatives. They also tap into growing consumer interest for beverages such as kombucha and a desire for “vibrant visuals​.” 

Demand for more global flavors also prompted the spice company to predict that milkshakes will be replaced by “new creamy creations,”​ such as a buttermilk masala chaas drink or mango lassie bites with coconut cream, that borrow heavily from countries such as India and Thailand.

These same principles also will apply to summer snacks, according to one of the chefs that works with McCormick. In a video segment created to promote the Flavor Forecast, Chef Niven Patel describes how he reconfigured the ingredients from a traditional Indian soup made with yogurt and okra to create a chilled appetizer.

According to McCormick this is just one example of how consumers will be drawn to products that combine plant-based ingredients with dairy for a “new creamy cool”​ delight.

Related news

Show more

Related products

show more

REAL Eggs Integral Role in Baking White Paper

REAL Eggs Integral Role in Baking White Paper

American Egg Board | 06-Oct-2019 | Technical / White Paper

By enhancing ingredient statements, REAL Eggs contribute to gold standard quality. In a world where consumer expectations evolve at sometimes dizzying...

Enhancing Bakery’s Appeal

Enhancing Bakery’s Appeal

Bunge Oils | 23-Sep-2019 | Technical / White Paper

Many of the attributes consumers love about bakery are determined by the type of fat bakers use. Some initial PHO substitutes did not fully meet sensory...

Color plus clean labels from a proven ingredient

Color plus clean labels from a proven ingredient

Briess Malt & Ingredients Co. | 06-Sep-2019 | Product Presentation

BriesSpecialty™ Malt Flours offer natural color and flavor adjustment for cookies, breads, and other grain-based foods. Ranging in color from light to...

Related suppliers

Follow us

Featured Events

View more

Products

View more

Webinars