NEWS IN BRIEF

JUST Egg reports Q1 2020 retail sales surge and piqued consumer interest

By Mary Ellen Shoup contact

- Last updated on GMT

JUST Egg reports Q1 2020 retail sales surge and piqued consumer interest

Related tags: JUST Egg, JUST Inc, Mung bean, plant-based protein

Ending its Q1 2020, Eat JUST, Inc. – makers of JUST Egg, the plant-based egg alternative made with mung bean protein – reported a +36% increase in unit sales for total US grocery for the four weeks ending March 29, 2020 vs the last four weeks ending Dec. 29, 2019 with strong gains at top national retailers.

Breaking its growth down by retailer, JUST Egg saw an +86% surge at Walmart for the last four weeks of Q1 2020 compared to the last four weeks of Q1 2019, followed by a +69% increase at Safeway Norcal, and +47% at Kroger stores.

A spokesperson for the company said, "We’ve been focused on supporting our retail customers and supply chain, doing what we can to help our foodservice partners who are fighting the biggest threat they’ve ever faced and finding opportunities to donate to those in need."

As a result, the company is increasing output of its retail liquid JUST Egg and recently-launched folded JUST Egg​ products, which will be rolling out nationwide this month. 

During its first full week on sale, JUST Egg Folded came out as the #3 SKU at a top 5 supermarket in the Frozen Breakfast Meals/Combos category. The new product also won a 2020 NEXTY Award for “Best New Frozen Product” from New Hope Network/Natural Products Expo West.

Now over a month into state-mandated shelter-in-place orders and with cooking becoming a regular part of most consumers’ daily routine, the company has observed a growing consumer interest in JUST Egg. According to a recent consumer panel of 300 adults between the ages of 18 and 49, 34% of consumers said that they are more interested in JUST Egg, 35% said they are cooking more frozen food, and 29% are eating more breakfast.

Taking note of consumers’ interest in cooking and discovering new recipes, the company launched its ‘JUST At Home’ campaign involving a series of 14 Instagram TV (IGTV) videos​ featuring the company’s chefs creating simple recipes from kitchen and fridge staples, – including an ‘Ultimate Breakfast Sandwich’, protein bowl, chocolate chip banana pancakes, and fried rice –   which have garnered over 150,000 online views.

Related news

Related products

show more

Beyond amazing plant-based burgers start here!

Beyond amazing plant-based burgers start here!

Roquette: Improving well-being by offering the best of nature | 25-Jun-2020 | Application Note

With demand for plant-based foods up an incredible 278% since this time last year, food and beverage manufacturers are scrambling to boost their catalog...

Convenience foods + culinary standards

Convenience foods + culinary standards

Cargill | 09-Jun-2020 | Technical / White Paper

Keeping pace with modern lifestyles and current trends, today’s convenience category has the opportunity to re-invent itself and earn a consistent place...

REAL Eggs Integral Role in Baking White Paper

REAL Eggs Integral Role in Baking White Paper

American Egg Board | 06-Oct-2019 | Technical / White Paper

By enhancing ingredient statements, REAL Eggs contribute to gold standard quality. In a world where consumer expectations evolve at sometimes dizzying...

Related suppliers

comments

Post your comment

We will not publish your email address on the website

These comments have not been moderated. You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment. Any comment that violates these terms may be removed in its entirety as we do not edit comments. If you wish to complain about a comment please use the "REPORT ABUSE" button or contact the editors.

Follow us

Products

View more

Webinars