JUST Egg reports Q1 2020 retail sales surge and piqued consumer interest

By Mary Ellen Shoup contact

- Last updated on GMT

JUST Egg reports Q1 2020 retail sales surge and piqued consumer interest

Related tags: JUST Egg, JUST Inc, Mung bean, plant-based protein

Ending its Q1 2020, Eat JUST, Inc. – makers of JUST Egg, the plant-based egg alternative made with mung bean protein – reported a +36% increase in unit sales for total US grocery for the four weeks ending March 29, 2020 vs the last four weeks ending Dec. 29, 2019 with strong gains at top national retailers.

Breaking its growth down by retailer, JUST Egg saw an +86% surge at Walmart for the last four weeks of Q1 2020 compared to the last four weeks of Q1 2019, followed by a +69% increase at Safeway Norcal, and +47% at Kroger stores.

A spokesperson for the company said, "We’ve been focused on supporting our retail customers and supply chain, doing what we can to help our foodservice partners who are fighting the biggest threat they’ve ever faced and finding opportunities to donate to those in need."

As a result, the company is increasing output of its retail liquid JUST Egg and recently-launched folded JUST Egg​ products, which will be rolling out nationwide this month. 

During its first full week on sale, JUST Egg Folded came out as the #3 SKU at a top 5 supermarket in the Frozen Breakfast Meals/Combos category. The new product also won a 2020 NEXTY Award for “Best New Frozen Product” from New Hope Network/Natural Products Expo West.

Now over a month into state-mandated shelter-in-place orders and with cooking becoming a regular part of most consumers’ daily routine, the company has observed a growing consumer interest in JUST Egg. According to a recent consumer panel of 300 adults between the ages of 18 and 49, 34% of consumers said that they are more interested in JUST Egg, 35% said they are cooking more frozen food, and 29% are eating more breakfast.

Taking note of consumers’ interest in cooking and discovering new recipes, the company launched its ‘JUST At Home’ campaign involving a series of 14 Instagram TV (IGTV) videos​ featuring the company’s chefs creating simple recipes from kitchen and fridge staples, – including an ‘Ultimate Breakfast Sandwich’, protein bowl, chocolate chip banana pancakes, and fried rice –   which have garnered over 150,000 online views.

Related news

Show more

Related products

show more

The Secret to Success with Plant-Based Yogurts

The Secret to Success with Plant-Based Yogurts

CP Kelco | 25-Mar-2021 | Technical / White Paper

With one in four consumers “actively trying to increase consumption of plant-based protein,” plant-based yogurts are increasing in popularity as a healthy...

Quinoa syrup, a refreshing option to rice syrup

Quinoa syrup, a refreshing option to rice syrup

Faravelli Inc, food ingredients distributor - North America | 24-Mar-2021 | Product Catalog

Quinoa syrup by Naturis is a 100% natural alternative to rice syrup, ideal for balanced vegan diets.

low in fructose
with lysine...

The Heart of Plant-Based Meats

The Heart of Plant-Based Meats

Applied Food Sciences | 24-Feb-2021 | Technical / White Paper

No disrespect to the original veggie burgers, but consumers may never settle for dry, spongy patties again... not after trying an Impossible Burger. The...

Related suppliers

Follow us


View more