In our 60-minute FREE webinar May 20, we'll be joined by the CEO of Vitamin Shoppe, the founders of hemp-infused beverage brands Recess and Mood33, the founder of water-soluble CBD specialist Ojai Energetics, and a partner at law firm Eversheds Sutherland to explore the market for foods and beverages containing hemp-derived CBD.
We'll also learn how COVID-19 is impacting the market, what will distinguish the winners from the losers, how to navigate the regulatory landscape, how retailers are viewing the opportunity, and what consumers* are looking for.
- Event: Where next for hemp and CBD?
- Date: Wednesday May 20, 2020
- Time: 9.30am PT/12.30pm ET
- Durationof live webinar: 60 minutes
AGENDA: In our debate, moderated by FoodNavigator-USA editor Elaine Watson, we’ll discuss:
- COVID-19: How is this impacting everything from product development and supply chains to consumer behavior, the timing of retailer shelf re-sets, and go to market/channel strategies?
- The retail perspective: How are retailers thinking about CBD, how are they vetting and selecting brands, and what consumer insights are they picking up about the category?
- The CPG brand perspective: How to build a go-to-market strategy for a hemp/CBD brand
- The regulatory landscape: Where does the law stand on hemp-derived CBD at a state and federal level? How can brands avoid legal hot water?
- Sourcing and formulation issues: How should brands vet suppliers? Extraction methods for cannabinoids; full vs broad spectrum vs isolates; dosages and the science; comparing extracts, what to look for, plus onset time and bioavailability. Formulation challenges with extracts and isolates.
- Food & beverage consumers and CBD: What have we learned about who is buying CBD-infused foods and beverages, what their motivations are, what are the key usage occasions, and whether they need to ‘feel’ a discernible effect in order to make repeat purchases?
The first 40-45 minutes will be devoted to the panel discussion, and we’ll leave the remaining 15-20 minutes for audience questions to our expert panel:
- Sharon Leite, CEO, Vitamin Shoppe
- Eric Schnell, CEO, Mood33 (Beyond Brands)
- Benjamin Witte, founder & CEO, Recess
- Greg Kaufman, partner, Eversheds Sutherland
- Will Kleidon, founder & CEO, Ojai Energetics