Where next for hemp and CBD? Join us for a FREE webinar to explore growth opportunities in an uncertain environment

By Elaine Watson contact

- Last updated on GMT

Where next for hemp and CBD? Join us for a FREE webinar to explore growth opportunities in an uncertain environment

Related tags: hemp extracts, Hemp, Cbd, cbd beverages

It’s a tough time to launch a new CBD food or beverage brand, with COVID-19 upending timetables, trade shows cancelled, and continued regulatory uncertainty as firms wait for clarity from the FDA. However, e-commerce presents growth opportunities, and survey and online search data suggests consumers are looking for 'self-care' products that claim to tackle anxiety and help them sleep.

In our 60-minute FREE webinar May 20​, we'll be joined by the CEO of Vitamin Shoppe​, the founders of ​hemp-infused beverage brands Recess ​and Mood33​, the founder of water-soluble CBD specialist Ojai Energetics​, and a partner at law firm Eversheds Sutherland ​to explore the market for foods and beverages containing hemp-derived CBD.

We'll also learn how COVID-19 is impacting the market, what will distinguish the winners from the losers, how to navigate the regulatory landscape, how retailers are viewing the opportunity, and what consumers* are looking for.

  • Event: Where next for hemp and CBD?
  • Date​: Wednesday May 20, 2020
  • Time​: 9.30am PT/12.30pm ET
  • Durationof live webinar​: 60 minutes

AGENDA​: In our debate​, moderated by FoodNavigator-USA editor Elaine Watson, we’ll discuss:

  • COVID-19​: How is this impacting everything from product development and supply chains to consumer behavior, the timing of retailer shelf re-sets, and go to market/channel strategies?
  • The retail perspective​: How are retailers thinking about CBD, how are they vetting and selecting brands, and what consumer insights are they picking up about the category?
  • The CPG brand perspective​: How to build a go-to-market strategy for a hemp/CBD brand
  • The regulatory landscape​: Where does the law stand on hemp-derived CBD at a state and federal level? How can brands avoid legal hot water?
  • Sourcing and formulation issues​: How should brands vet suppliers? Extraction methods for cannabinoids; full vs broad spectrum vs isolates; dosages and the science; comparing extracts, what to look for, plus onset time and bioavailability. Formulation challenges with extracts and isolates.
  • Food & beverage consumers and CBD​: What have we learned about who is buying CBD-infused foods and beverages, what their motivations are, what are the key usage occasions, and whether they need to ‘feel’ a discernible effect in order to make repeat purchases?

The first 40-45 minutes will be devoted to the panel discussion, and we’ll leave the remaining 15-20 minutes for audience questions to our expert panel:

  • Sharon Leite, ​CEO, Vitamin Shoppe   
  • Eric Schnell, ​CEO, Mood33 (Beyond Brands)
  • Benjamin Witte, ​founder & CEO, Recess  
  • Greg Kaufman, ​partner, Eversheds Sutherland  
  • Will Kleidon, ​founder & CEO, Ojai Energetics  

Register HERE​ for this FREE event, which is sponsored by SweeGen​, Prinova​, Applied Food Sciences Inc​ ​and T. Hasegawa​.

If you're interested in the science behind hemp-derived CBD​, sign up for this webinar​ from our sister title NutraIngredients-USA on May 14.

*Get the latest consumer data on CBD from Brightfield Group HERE​ ​and get some insights from managing director Bethany Gomez HERE​.

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