GoodSport – a sports hydration beverage made from lactose-free, ultra-filtered, deproteinized milk with natural flavors and monk fruit - will be available this month at Amazon.com and www.goodsport.com with broader retail distribution planned for later this year. Picture credit: GoodSport
A natural source of electrolytes and carbohydrates, milk is an attractive sports beverage, but its consistency and protein content, which slowly digests, can be “barriers for athletes before and during exercise,” says founder Michelle McBride.
“GoodSport’s patent-pending formula and process cracked the code to provide naturally powerful hydration in a clear and thirst-quenching beverage. It delivers three times the electrolytes and 33% less sugar than traditional sports drinks.”