Coca-Cola Dreamland: 'Surprising and unexpected'
Dreamworld – the latest ‘surprising and unexpected’ limited-edition flavor under the Coca-Cola Creations innovation platform - will be brought to life through a digital-led campaign featuring a digital fashion collection for the metaverse from DRESSX, an augmented reality music experience developed by Tomorrowland and AR Snapchat lenses and backdrops.
Coca-Cola Dreamworld will also be brought to life in the real world via "experiential activations on select college campuses, and a series of out-of-home creative executions in New York City including an appearance on the Coca-Cola billboard in Times Square, bus takeovers, 3D signage, and hand-painted murals."
