With its smart screen technology, Cooler Screens integrates new or existing screens in brick-and-mortar stores, “leveraging existing surfaces on walls, end caps, checkout lanes, banner aisles, pharmacy/healthcare areas, foodservice boards, windows and…coolers,” the company stated in a press release. Cooler Screens partners include national retailers like Kroger, Walgreens, Giant Eagle’s GetGo convenience stores, Chevron, Areas, Parkland and Western Union.
Partnership with Sparkling Ice
Bringing the digital experience in store, Cooler Screens’ technology features targeted content about Sparkling Ice’s product details in high-traffic areas to transform the “traditional retail environments into dynamic, informative and engaging spaces for shoppers,” Bennett explained.
“In the case of the Sparkling Ice campaign, this meant showcasing product variety, benefits, and messaging directly to shoppers at the point of decision-making, enhancing their overall shopping journey and driving sales,” Bennett added.
The company reported 7.7% growth in incremental sales and captured over 63 million impressions over three months, which highlighted the “effectiveness of Cooler Screens' contextual targeting capabilities combined with Sparkling Ice's engaging creative content in capturing shopper attention and driving purchase behavior,” Bennett elaborated.
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How does Cooler Screens’ technology work?
Cooler Screens leverages its AI-targeting capabilities with Sparkling Ice’s creative advertising, which features content surrounding its zero sugar and diverse flavors, by combining external factors like weather, location and time of day to reach audiences accurately, Bennett elaborated.
“This approach to serving up content grabbed attention and drove action by ensuring people received tailored messaging when it would resonate most. Combining contextually relevant content and intelligent targeting increased awareness, shaped preferences, and ultimately led to more purchases,” he added.
Each of the vibrant, 4K screens contain customized, timed content which are placed in high traffic areas throughout the store, including ads “that greeted customers approaching the cooler aisle, as well as banner and spotlight ads positioned strategically at eye-level and top-of-door,” Bennett detailed.
"We used these insights to strategically display contextually relevant, visually striking content to shoppers at the exact moments when they were making brand selections and purchase decisions," he said.
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