The diamond-water paradox was a puzzle to the man that coined the term, economist Adam Smith. Although water is, unarguably, more valuable to humans, why do diamonds command a higher price?
Functional beverage brand Mitra9 has released a reformulated cleaner label product ahead of retail expansion plans, as the company looks to improve margins and reduce costs, brand co-founder and CEO Dallas Vasquez told FoodNavigator-USA.
Beverage startups need to prioritize strategic merchandising, promotions, and digital strategies over rushing to get on store shelves to grow their brand, advised Bill Sipper, consultant and manager partner at Cascadia Managing Brands, in an interview...
Operators implementing Fresh Blends’ self-serve frozen beverage units into their stores “don’t have to worry about prepping or cross contamination or waste,” explained Adam Rains, national program director, Fresh Blends, to FoodNavigator-USA. The company...
Using AI-driven software and hardware, Cooler Screens’ latest partnership with Sparkling Ice features vibrant ads that highlight product details to “help the brand stand out from its competitors,” Lindell Bennet, chief revenue officer, Cooler Screens,...
Sojo Flight brings the production to brands, contract manufacturers and third-party logistics providers (3PLs) by providing a mobile, robotic and climate-responsible solution to the variety pack production space.
With more than 30 years of experience in the CPG world with companies like Del Monte, Mars, and Lenny & Larry’s, Apu Mody joined boba beverage startup Bobabam as the CEO earlier this year to grow the brand’s retail presence and capitalize on the demand...
Non-alcoholic beverages continue to grow with brands differentiating themselves through active ingredients, botanical flavors, glass and aluminum packaging and bold designs, as showcased at the Summer Fancy Food Show in New York City 25-27 where attendees...
A patented micro-encapsulation technology from AnaBio Technologies promises to protect and stabilize probiotic bacteria from short bursts of high temperatures and moisture up to 12 months – unlocking an unmet demand in the fast-growing shelf-stable functional...
Sugar reduction is still top of mind for most US consumers, but their motivations for purchasing low- and no-sugar beverages have shifted from weight management and dieting pursuits to achieving a sense of general wellbeing, claims Howard Telford, head...
As the pandemic progresses and consumers delve deeper into how nutrition impacts their health, they are expecting more from the products they buy – pushing beverage makers to blur category lines to offer more benefits, according to Mintel.
What will the next frontier and low- and no-sugar beverages look like? Find out during FoodNavigator-USA's free-to-attend webinar on Low- and-No-Sugar Beverages: From Soda 2.0 to Flavored Waters online event, broadcasting on Tuesday, July 26th at...
What are consumers looking for when it comes to healthy and functional beverages? Is it sparkling water to kick a sugary soda habit or a daily wellness shot with ginger and turmeric for an immunity boost? Find out in the third and final session of FoodNavigator-USA's...
In response to potential EU legislation, Swedish company UniCup Scandinavia AB has created a new bio-based lid made of spruce and pine. The Liplid is placed inside, rather than on, the cup, and the company said this improves the stability and drinking...
Kids are drinking less milk and juice as they get older, but what are they drinking instead, and is it good for them? How do parents evaluate what types of drinks are good for kids? What are parents looking for on food labels?
Four companies have teamed up combining their beverage commercialization expertise to launch IncuBev, a multi-phase service offering to assist beverage brands with the challenges of product development and commercialization.
Per-capita liquid refreshment beverage (LRB) calories have declined 5.6% over a five-year period (from 203 calories per person per day in 2014 to 191.8 calories in 2019), according to the American Beverage Association’s latest Beverage Calories Initiative...
Americans may be exhausted from months of social distancing, balancing increased family responsibilities with work and navigating economic uncertainty due to the coronavirus, but fewer are reaching for energy drinks to keep them fueled during the pandemic...
Children’s brands that previously relied on “the nag factor,” impulse purchases or being the reward parents give children to behave in stores are pivoting their marketing to target adults now that most families send only one adult to the grocery store...
Emerging brand Lemon Perfect is seeking mainstream recognition with its shelf-stable lemon water, which contains the cold-pressed juice and pulp from half of an organic lemon (5% juice), and launching a new line of sparkling water in cans.
Malt Products Corporation (MPC), manufacturer of malted barley extract, is seeing an uptick in beverage-related inquiries for malt extract sweeteners driven by increased consumer demand for functional beverages, specifically sports recovery and fermented...
As the line begins to blur between food and beverage, consumers are looking for more than just hydration from their drinks – they also want function, but according to market research firm Mintel figuring out which benefits resonate with which consumers...
Symrise and The Green Organic Dutchman (TGOD) are expanding their beverage innovation capabilities with an investment in Califormulations, a US beverage innovation company that works with a number of beverage companies and brands in the US market.
The beverage industry is booming with Grand View Research predicting that sales will grow at a 5.8% compound annual rate from $967.3 billion in 2016 through 2025 thanks to rising disposable incomes, a growing population and changing lifestyles centered...
The founder of beverage brand Treo wants to do for birch-water what his father did for iced tea in the 1980s and ’90s when he founded Snapple: take it from a niche ‘acquired taste’ market to the mainstream.
With the launch of Fruit Essence and the rebranding of Agua Enerviva as Energy Water, the beverage company Agua is going after consumers who increasingly are rejecting sugar-sweetened sodas and beverages, but who also are bored with plain water.
From ready-to drink soup and nootropics to mocktails for Millennials, the beverages aisle is not short of innovation. But what distinguishes the winners from the losers, how easy is it to build distribution, and how difficult is it to finance your beverage...
Nestlé has launched a new beverage in the US called Juicy Juice Fruitfuls with 35% less sugar than regular juice, with the firm keen to tackle parental concerns regarding sugar intake.
Sales of soft drinks to adolescents in Baltimore City nose-dived when study participants were exposed to ‘easily understandable’ information about calorie content, according to a new US study.
The entrepreneur behind ‘blast caps’ – a dosing technology enabling consumers to add vitamins, probiotics and other bioactives to beverages at the point of consumption – says major players in the industry have finally warmed to the technology and are...
Stevia suppliers have been partnering with sugar companies with the aim of blending the two sweeteners for more sucrose-like taste and lower calories – but the success of hybrid sweeteners relies on consumer acceptance.
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