Once considered simply a children’s snack that parents would sneak when no one was looking, puffs suddenly are everywhere – and for everyone – thanks to their better-for-you profile, new sophisticated flavors, increasingly diverse bases and playful shapes...
With only one shot to make a first impression, it is essential that images and messages on product packaging clearly communicate companies’ principles and meet consumers’ evolving values.
Americans’ long-term love affair with protein shows no sign of slowing, but new research from the full service sales and marketing firm Acosta suggests that the sources of the macronutrient that shoppers are buying is evolving as are their reason for...
In the push to win consumers, woo top talent and, believe it or not, balance budgets, corporate social responsibility programs could be one of the most powerful tools in companies’ arsenals – but determining what to include and how to structure them can...
Conscious consumerism continues to rise in America with more shoppers saying they want to reward companies that “do good,” unfortunately for companies that are embracing this trend a recent survey found many people don’t know how to find socially responsible...
Love and passion, not a bottomless bank account and fierce competitive spirit, are the cornerstones for Bob’s Red Mill’s longevity and success, according to founder Bob Moore, who recently celebrated his 89th birthday and has overseen operations at the...
Sustainable often pops up in marketing to describe how products are made or packaged, and while consumers increasingly buy these products at a premium, some in the natural products industry fear the concept is becoming greenwashed while others say the...
Despite the ongoing political turmoil in the US and uncertainty around fiscal policies, consumer confidence and the US economy are stabilizing, which according to analysts at Deloitte make now a good time for CPG companies to explore new avenues for growth...
Until recently, Americans only ate about one-third of the recommended amount of seafood per week, but industry insiders say this is changing and they note shoppers aren’t reaching for just any seafood – they want sustainably sourced seafood that is not...
The jury may be out still on whether trace amounts of the popular herbicide glyphosate pose health risks to humans, but industry insiders predict mounting consumer fear about the possibility will pressure more food and beverage manufacturers in 2018 to...
A high fat diet may not sound like a logical way to shed extra pounds, but consumers are flocking to the controversial ketogenics diet as a way to manage their weight and in doing so are creating a new market ripe for innovation but not necessarily longevity,...
Blockchain technology, which has been in the news of late for its role in secreting cryptocurrencies such as Bitcoin around the Internet, is being hyped as the next big thing to revolutionize not just the banking industry – but all business, including...
The baby food aisle is undergoing a renaissance with new packaging, processing and flavor combinations aimed at presenting better-for-you options that promise to help children grow up healthy – and yet, childhood obesity remains a huge problem in the...
Every 21 seconds someone in the US discovers they have diabetes, setting a breakneck pace that is fueling a 6% annual increase in the number of Americans diagnosed with the chronic disease for which there is no cure, but which can be managed in part through...
Hidden hunger due to malnutrition can have devastating consequences not only for those who suffer from it, but also on the economy – prompting governments to seek help in a way that is creating business opportunities for innovators with solutions.
The wildfires that ripped through California this year destroyed tens of thousands of acres, hundreds of homes and dozens of wineries, including the Segassia Vineyard that sat atop Mount Veeder in Napa, but owner Andrew Cates has a plan to help the vineyard...
They say a spoonful of sugar helps the medicine go down and that certainly has been a major play for selling tart-tasting cranberries that are bursting with health benefits – but as the war on sugar grows, this strategy is at risk, forcing stakeholders...
Over the past decade, beef consumption in the US has dropped due mainly to high prices and increased competition from chicken and other protein sources, but the National Cattlemen’s Beef Association hopes to resurrect sales by bringing back its 25-year-old...
New technology developed by a team of Cornell University graduates could revolutionize food storage by dramatically extending the shelf life of produce without refrigeration – which means it also could cut overhead energy costs and emissions.
New research revealing a dramatic increase in the number of insurance claims related to severe allergic reactions to food reinforces other evidence indicating that food allergies are on the rise, and bolsters the marketing opportunity and potential longevity...
Watching models strut down a runway in hoop skirts, feather boas or acid washed denim that likely will never end up in the average consumer’s closet may seem like a waste of time for busy food and beverage entrepreneurs – but it also could reveal the...
When it comes to a successful product launch, timing is vital – especially if a company hopes to disrupt a category or substantially change the way consumers think about what is on their plate and how it got there.
The Great Recession of 2008 may be long over, but the penny-pinching it inspired in consumers and their subsequent shift to store brands is not – prompting national brand marketers to explore new ways to reach consumers and downplay the competitive threat...
Whether it is trying to raise money, build brand awareness or convince a buyer to stock your product on store shelves, knowing how to successfully pitch your company, and yourself, to potential business partners and consumers is essential.
In general, talking about how a food or beverage is processed is not a way to win the hearts, minds and money of today’s consumers, who increasingly want products that are fresh, made with clean ingredients and as close to their natural state as possible.
Images of mom preparing dinner alone in the kitchen for her busy family have been a staple in food and beverage marketing for decades, but new consumer research from the Benenson Strategy Group suggests brands that continue to recycle this theme are missing...
Despite continued pressure from the on-the-go lifestyles that dominate today’s culture and have fueled the rise of convenience foods, packaged snacks and quick service restaurants, new research shows many consumers are beginning to shun these options...
A commonly held perception of the ongoing renaissance in the food and beverage industry is that only small, nimble startups are innovating to meet consumers’ evolving needs, and that large, legacy companies must acquire or incubate new brands to keep...
For time-strapped entrepreneurs who are brave enough to take the stage, competing in pitch-slams is a good way to secure funding, meet potential business partners and weave a network of supporters who can help shine a spotlight on them without investing...
When it comes to eating meat in the US, chicken, without a doubt, is the main attraction with Americans consuming an average of 91 pounds last year – that is nearly double the roughly 50 pounds of pork and 55 pounds of beef consumed in the same period,...
Ethical claims on food and beverages sold in the US are almost as ubiquitous as the Nutrition Facts panel and while they are not legally mandated by FDA like nutritional information, some manufacturers might feel like they are just as obligatory given...
Nutrition-packed, environmentally sustainable and already notoriously well-known – although partly for the wrong reasons – hemp is well positioned to become one of the next big superfood superstars in the US.
Nuts and seeds in the US are finally reaching superfood status, thanks in part to a perfect storm of growing consumer demand for nutrient dense, on-the-go snacks, a diminishing fear of fats and the rising popularity of flexitarian and paleo diets, which...
After years of steady growth in the high single-digits, consumption of water in the US has finally surpassed carbonated soft drinks to become the largest beverage category by volume in the United States, according to the Beverage Marketing Corporation....
As the tenacious gluten-free trend continues to grow and mature into a market behemoth in the US, it is paving the way for the emergence of two trends that both claim to reduce the risk of inflammation and offer increased nutrient density despite opposing...
New regulations and draft guidances may be on hold at many federal agencies until the Trump administration can find its footing, but enforcement by FDA, FTC and USDA is not – and neither is litigation related to how food and beverages are made and marketed...
Breakfast has long been known as the most important meal of the day, but when people are eating it and what they are reaching for is quickly evolving and as such creating both challenges and opportunities for manufacturers of packaged products, according...
US consumers are snacking more than ever, according to IRI data, but an analyst for the market research firm warns that CPG companies shouldn’t take this upward trend for granted because while many shoppers reach for packaged products to satisfy their...
Despite significant headwinds generated by the escalating war on sugar and increasing consumer preferences for healthy products, the confectionery industry is holding its own with sales climbing 1.2% in the last year to reach a whopping $25 billion, according...
Sales of food and beverage online may be lagging significantly behind those of other consumer packaged goods, but analysts expect them to pick up exponentially in the coming years – meaning now is the time for brands and manufacturers to develop a game...
For years kale has reigned supreme as the go-to superfood for many Americans thanks in part to its relatively low cost, nutrient density, broad accessibility and the plethora of ways to enjoy it from green smoothies to chips to raw salads and stir-fries.
Ever since coconut water burst on to the US market several years ago, Americans have been enthralled with all things coconut, but while manufacturers are reaping the rewards of the ingredient’s sustained popularity, the farmers and suppliers are not.
The number of class action cases filed against food and beverage companies continues to surge with the number of cases brought last year alone reaching a staggering 170, compared to a mere 20 cases in 2008, according to new research released earlier this...
Spring has finally sprung, which means birds are chirping, crops are blooming and bees are pollinating – at least those that survived the winter, and the varroa mites, damage from pesticides, the dearth of natural food sources and problems related to...
When it comes to marketing products in the natural channel it seems like there are as many strategies as there are products; but just like how not all products resonate with all consumers, not all marketing strategies do either.
Growing awareness of the powerful health benefits of mushrooms as well as increasing demand for their rich umami flavor, is quickly elevating the ingredient from the lowly status of the occasional pizza topping or meat substitute for vegetarians to one...
Despite organic’s strong appeal with double-digit year-over-year growth since the early 1990s, and the promise of a significant premium price over that of its conventional counterparts, many American farmers are hesitant to jump on board – creating a...
Americans’ love affair with protein shows no signs of cooling in the coming years with a compound annual growth rate projected at a steady 5.6% for the next three years, bringing sales to a predicted $39.08 billion, according to Markets and Markets research.
From restaurants’ fixation with ghost peppers to the presence of sriracha on dining tables across the country and chili pepper in everything from snack chips to hot chocolate, it is probably safe to say that America is obsessed with all things spicy.
Every year more people wake up to coffee or use it to fuel them day, but according to a comprehensive report recently published by the Climate Institute, this early morning ritual, and everything that goes into making it possible, face significant threats...
