Manufacturers

Consumers are more empowered today and it's because of that, we're shifting into their world of demand, says Frito-Lay marketing head

Dispatches from Snaxpo 2014: Frito-Lay marketing insight, part II

Frito-Lay: The real battle is winning over the 'empowered' consumer

By Kacey Culliney

Consumers and their demands are in charge of business; driving everything we do in marketing terms and pulling us into their world, says Frito-Lay’s senior vice president and chief marketing officer.

Interview with Bobo's Oat Bars founder Beryl Stafford

Bobo’s oat bars at the crux of convenience, gluten-free

By Maggie Hennessy

Ten years after Bobo’s Oat Bars first hit natural food store and coffee shop shelves in Boulder, CO, the now profitable cereal bar manufacturer is capitalizing on the parallel growth in popularity of the gluten-free and grab-and-go segments to target...

“There were originally two options put forward, the main proposal, which we saw behind Mrs. Obama at the launch, and one with a clear difference between ‘get more’ and ‘get less’ nutrients. That alternate option just keeps getting lost,

How much do consumers use (and understand) nutrition labels?

By Maggie Hennessy

On the heels of the US Food and Drug Administration’s proposed updates to the Nutrition Facts label—which received largely positive marks from the food and beverage industry—new research from the NPD Group is questioning how many US consumers even routinely...

A picture of the affected product

Packaging puncture prompts Mars recall

By Joseph James Whitworth

Mars Food North America is recalling one production lot of Uncle Ben’s Ready Rice Original Long Grain White Rice due to punctures in the pouch packaging.

Copper Moon launches first probiotic in a K-Cup with Ganeden BC30

Copper Moon launches first probiotic in a K-Cup with Ganeden BC30

By Elaine WATSON

Ganeden Biotech - the Ohio-based company behind ultra-resilient probiotic BC30 (Bacillus coagulans GBI-30, 6086) - has scored another industry first after teaming up with coffee firm Copper Moon to launch the first K-Cups with probiotics.

Lycoberries

Nutrativa to be exclusive marketer of Lycoberry

By Maggie Hennessy

Nutrativa Global has partnered with From The Wild to provide the exclusive manufacturing, sales and marketing support for the launch of Lycoberry, a red berry with a high concentration of naturally occurring lycopene.

‘Coke has mediocre PepsiCo on its heels’: Peltz’s withering verdict

'Pepsi's been outmaeuvered by coke, outshone by dr pepper' - crusading investor

‘Coke has mediocre PepsiCo on its heels’: Peltz’s withering verdict

By Ben BOUCKLEY

Nelson Peltz insists that Coke has PepsiCo on the back foot and says the latter is even outshone by Dr Pepper despite a stellar beverage portfolio including Gatorade, Tropicana and Mountain Dew.

Pringles has doubled, even tripled, some of the scale that Kellogg's has in some emerging markets, its CEO says

Kellogg CEO: We integrated Pringles flawlessly

By Kacey Culliney

The acquisition of Pringles back in 2012 has tripled the scale of Kellogg in some emerging markets – completely changing the nature of business, its CEO says.

'Rumble in the snack soda jungle': Peltz v. PepsiCo

'Rumble in the snack soda jungle': Peltz v. PepsiCo

By Ben BOUCKLEY

As crusading investor Nelson Peltz lets off another bomb in the Pepsi boardroom – this time in the form of a 37-page letter criticizing the firm’s snack/soda integration – we examine the arguments for and against any split.

Jelly Belly exec: Stand out in nontraditional retail formats

Exclusive interview with Bob Simpson, COO of Jelly Belly

Jelly Belly exec: Stand out in nontraditional retail formats

By Maggie Hennessy

For a company the size and scope of Jelly Belly—the confectionery giant sells more than 100 flavors in 80 countries (and growing) and across multiple market segments—finding untapped channels in the domestic market has become an “out of the box” endeavor....

Kellogg commits to palm oil not associated with deforestation, climate change or human rights violation by end of 2015

Kellogg revamps palm oil policy after months of protests

By Kacey Culliney

The Kellogg Company has pledged to source fully traceable palm oil by the end of next year, a move that has been welcomed by NGOs that have been fighting for the cereal giant to change its policies for months.

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