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Are challenger food & beverage brands living up to their early promise?

Are challenger food & beverage brands living up to their early promise?

By Elaine Watson

US packaged food companies have been “frantically buying up new challenger brands at escalating deal multiples to offset the weakening sales trends in their core businesses,” says a new report from Bernstein. But success rates have been hit and miss,...

Soozy's at the Winter Fancy Food Show in January this year

'It’s more about a lifestyle and philosophy of eating ...'

Soozy’s raises $2.5m: ‘We’re not sure what the shelf-life of the Paleo trend will be, but the philosophy behind it is here to stay’

By Elaine Watson

If some of the trends Soozy’s is tapping into – Paleo, gluten-free, grain-free – lack universal appeal, its broader philosophy of “clean eating,” minimally processed foods with “ingredients you can pronounce” and no “fillers, stabilizers and additives,”...

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