Happy Family Organics’ mission to change the “trajectory of children’s health through nutrition” means not only making food from organic “curated ingredients” that support children at different life stages, but also making it accessible to as many people...
How consumers buy and experience food is changing with the emergence of online shopping and a busy on-the-go culture, so it only makes sense that how companies test potential new products also evolves to better align with modern usage and values, according...
Change is hard – especially when it revolves around something that may not appear pressing or even necessary at first blush, but as illustrated by Kraft Heinz’s digital shelf journey leaders can streamline changes by breaking the process into three parts.
As the dog days of summer drag on, people nationwide are reaching for frozen desserts to help stay cool, but unlike in the past when the promise of providing a moment’s respite from the heat in the form of a sweet treat was enough to land a product in...
The percentage of children’s products making front-of-pack nutritional and ‘better-for-you’ claims has increased significantly in the past decade, as has the use of ‘fun appeals,’ but the nutritional quality has not, according to a recent study that prompted...
A new “more diverse and inclusive” marketing campaign for Werther’s Original that launched this week seeks to make the brand more “relevant” to modern consumers by showing that it offers more than the iconic hard candy for which it is best known, but...
With eMarketer analysts estimating that at least 50% of all US households will be Amazon Prime members by the end of the year and 56.9% will be by the end of 2021, there no denying the website’s sales potential – but according to one online marketing...
An $8 million injection of Series B funding led by MAW Investments will help turbocharge plant-based snack company Biena Snacks’ already fast growth by empowering it to expand its marketing team at the same time it expands distribution of its new Chickpea...
Gardein has quadrupled in size over the past four years and is now the second largest brand in the meat-alternative space behind Morningstar with annual retail and foodservice sales topping $170m. And there is still a significant opportunity to grow in...
Parabel USA – best known for its green-hued ingredients from the ‘water lentil,’ a micro aquatic plant also known as duckweed/Lemna/Lemnaceae – has unveiled a neutral-tasting, beige-colored protein hydrolysate suitable for a wide range of applications...
With a new look, logo and tagline debuting this month, San Francisco-based startup ReGrained hopes to add a little “whimsy” to its snack bars while also educating consumers about upcycling ingredients and creating a recognizable “calling card” for when...
Farmers trying to transition to organic but in need of more personalized agronomic and technical support than available soon could have another resource with the expansion of a new train-the-trainer program supported by the Organic Trade Association.
Protein-fueled brand RXBAR has moved into the hot cereal category with the launch of RX A.M. Oats, single-serve oatmeal cups, which will debut on its website and will hit select grocery retailers in the fall.
Farmwise – the Boston-based firm best-known for adding stealthy servings of beans and veggies to frozen family staples (fries, tots, nuggets) – has moved into the appetizers category with mozzarella and broccoli bites and microwaveable potato skins.
