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Blue Apron CEO: 'There is a vast number of consumers who maybe want to interact with our product on a different basis...'

Blue Apron embraces omni-channel strategy as Costco pilot expands

By Elaine Watson

As rivals Plated and Chef’d have embraced an omni-channel strategy, Blue Apron has unveiled plans to expand the rollout of branded meal kits at Costco in a bid to woo consumers that buy into the meal kit concept, but don’t want to commit to a subscription.

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