Consumers have been slower to migrate online to shop for certain food items, compared to other categories such as personal care and vitamins/supplements. However that behavior is starting to change with frozen and refrigerated grocery items registering...
Beyond Food Inc. is tackling the multi-billion dollar food waste issue by diverting aging – but still safe to consume – fruits and vegetables from landfills to its modular Zero Waste Pods where the organic material is converted into fine-milled powders...
For decades, Oreo has encouraged consumers to play with their food by twisting, licking and dunking its iconic cookies, but the brand takes the idea to the next level in its new “Stay Playful” campaigning featuring musician Wiz Khalifa and his son Sebastian....
Microbiome-based personalized food start-up Viome has entered into an agreement to buy fellow personalized nutrition company Habit from Campbell Soup Company.
Fundraising is different for every company, every time they do it, but according to Luke Saunders, the CEO and founder of Farmer’s Fridge, which recently closed a series C round, there are two common denominators that entrepreneurs must understand in...
A regulatory requirement that organic farmers must rotate their crops can be a significant financial hurdle for some producers, but it also is becoming an opportunity for economic development as some farmers team with innovative manufacturers to create...
While some retailers are more cautious than others about using the term 'CBD,' many leading food and drugstore chains are actively exploring building dedicated segments in store devoted to hemp/CBD following the passage of the 2018 Farm Bill,...
With a new multimillion dollar advertising campaign that includes conventional and new marketing strategies, the iconic frozen pierogi brand Mrs. T’s hopes to attract new consumers and woo back lapsed shoppers by invoking the emotional connection that...
Once niche, conscious consumerism is emerging as a mainstream trend in 2019 that is influencing more companies to offer products that are not just environmentally-friendly but also animal-friendly, according to Euromonitor International.
Global demand for food will double by 2050, according to the Food and Agriculture Organization of the United Nations (FAO), spurring a need for new protein sources.
After years of trading quality for easy year-round access to all types of food no matter the season or the region where they originated, consumers are starting to push back and instead seek more premium, authentic products, even if they are more expensive,...
Iconic plant-based brand Yves Veggie Cuisine’s new packaging featuring “mouthwatering” photos of its veggie-forward products aims to show consumers that “cheating on meat” doesn’t have to be a sacrifice.
'Value for money spent' remains an important consideration for US consumers when choosing where to do their grocery shopping as 73% of shoppers refer to one or more advertising/sales vehicles – traditional, social, mobile and digital – before...
Organic, 'no junk' sports drink, KRā needed to further differentiate itself within the $8.5bn sports drink category by launching new packaging that co-founder Sarah Hardgrove-Koleno says "absolutely shouts our brand differentiators: simple...
Latest data from Kantar Media reveals the most visible brands in the meal replacement shake space, and how brands can get a leg up in a tight competitive atmosphere.
