The percentage of children’s products making front-of-pack nutritional and ‘better-for-you’ claims has increased significantly in the past decade, as has the use of ‘fun appeals,’ but the nutritional quality has not, according to a recent study that prompted...
A new “more diverse and inclusive” marketing campaign for Werther’s Original that launched this week seeks to make the brand more “relevant” to modern consumers by showing that it offers more than the iconic hard candy for which it is best known, but...
With eMarketer analysts estimating that at least 50% of all US households will be Amazon Prime members by the end of the year and 56.9% will be by the end of 2021, there no denying the website’s sales potential – but according to one online marketing...
An $8 million injection of Series B funding led by MAW Investments will help turbocharge plant-based snack company Biena Snacks’ already fast growth by empowering it to expand its marketing team at the same time it expands distribution of its new Chickpea...
Gardein has quadrupled in size over the past four years and is now the second largest brand in the meat-alternative space behind Morningstar with annual retail and foodservice sales topping $170m. And there is still a significant opportunity to grow in...
Parabel USA – best known for its green-hued ingredients from the ‘water lentil,’ a micro aquatic plant also known as duckweed/Lemna/Lemnaceae – has unveiled a neutral-tasting, beige-colored protein hydrolysate suitable for a wide range of applications...
With a new look, logo and tagline debuting this month, San Francisco-based startup ReGrained hopes to add a little “whimsy” to its snack bars while also educating consumers about upcycling ingredients and creating a recognizable “calling card” for when...
Farmers trying to transition to organic but in need of more personalized agronomic and technical support than available soon could have another resource with the expansion of a new train-the-trainer program supported by the Organic Trade Association.
Protein-fueled brand RXBAR has moved into the hot cereal category with the launch of RX A.M. Oats, single-serve oatmeal cups, which will debut on its website and will hit select grocery retailers in the fall.
Farmwise – the Boston-based firm best-known for adding stealthy servings of beans and veggies to frozen family staples (fries, tots, nuggets) – has moved into the appetizers category with mozzarella and broccoli bites and microwaveable potato skins.
Natural Hemp Company CEO Chris Clifford believes the next big category to hit the food and beverage market will be CBD-infused sparkling water. And the company is positioning its first CPG brand, Day One CBD Sparkling Water, as an everyday beverage that...
Many Americans are scared their diets could cause serious illness or even death, and as such want to eat healthier, yet many struggle to do so, according to new research, which the co-founder of Spoon Guru says reveals an opportunity for brands and retailers...
As Americans learn more about where food comes from and how to prepare it, they increasingly are embracing cooking at home as an important part of their lifestyles, including as a hobby and way to spend time together, according to new research from Packaged...
The rollout of New Age Beverages’ CBD-infused beverages has been delayed owing to the regulatory uncertainty over CBD, which makes navigating the territory “as murky as the Strait of Hormuz,” CEO Brent Willis told analysts yesterday.
