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Photo: TRUFF

TRUFF enters premium pasta sauce category

By Mary Ellen Shoup

TRUFF – best known for its luxury truffle-infused hot sauce – has expanded into the premium pasta sauce category, an area of the store co-founder Nick Ajluni feels is a natural evolution for the fast-growing brand, which has registered triple-digit sales...

Photo: NERD (BevUSA)

NERD rebrands and expands as nootropics beverage trend gains steam

By Mary Ellen Shoup

Following its acquisition by Beverage USA Holdings Inc. (BevUSA) earlier this year, mental acuity beverage company NERD is on track to become a nationally-recognized brand with new retail distribution, an expanded direct-to-consumer business, and refreshed...

©GettyImages / shironosov

Study: Do consumers see ‘pretty’ food as healthier?

By Mary Ellen Shoup

Food styling is a key marketing tool to make products, dishes, and meals look more appealing and appetizing, but does “pretty” food also impact its perceived healthiness? Preliminary research suggests there may be a link.

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