Cereals and bakery preparations

Centuries-old King Arthur Flour rebrands to King Arthur Baking Company

Centuries-old King Arthur Flour rebrands to King Arthur Baking Company

By Mary Ellen Shoup

King Arthur Flour has rebranded to King Arthur Baking Company, a transformation that preserves its roots in the baking industry, but more accurately reflects the company’s relationship with modern consumers and the baking “counter trend” currently sweeping...

Photo: General Mills

General Mills registers 50% e-commerce growth in Q4 2020

By Mary Ellen Shoup

General Mills launched direct-to-consumer brand sites that could quickly ship products to consumers to better support shopping during the pandemic -- a strategy that helped increase its share of net sales from the e-commerce channel in categories most...

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Product Innovations

Enhancing Bakery’s Appeal

Enhancing Bakery’s Appeal

Many of the attributes consumers love about bakery are determined by the type of fat bakers use. Some initial PHO substitutes did not fully meet sensory...

Xanthan Gum in gluten-free bread

Xanthan Gum in gluten-free bread

Nowadays, gluten-free claims are no longer just attracting the attention of people suffering from coeliac disease. A growing number of health-conscious...