Cereals and bakery preparations

Source: E. Crawford

Summer Fancy Food Show

Soup-To-Nuts Podcast: Six trends to watch from the Summer Fancy Food Show

By Elizabeth Crawford

At the Summer Fancy Food Show in New York City late last month emerging and established brands were going back to basics with simplified ingredients, streamlined packaging, clear cut benefits and natural – if not always familiar – flavor profiles.

Snack marketing for multicultural consumers

Sweets & Snacks Expo

Snack marketing for multicultural consumers

By Deniz Ataman

As brands seek cultural fluency to develop products for different demographics, Kellogg’s presentation during the Sweets & Snacks Expo explored the various nuances of the multicultural and generational differences of the American snack consumer, specifically...

How retailers can enhance impulse purchases in-store and online

Sweets & Snacks Expo

How retailers can enhance impulse purchases in-store and online

By Deniz Ataman

While e-commerce impulse buys are evolving, in-store purchases are still critical in capturing snack and candy consumers—with the self-checkout lane offering tremendous potential growth for both brands and retailers, Kathy Risch, senior vice president,...

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