Food safety and labeling

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5 strategies to engage with online shoppers

'Winning at shelf' is less important than 'winning at couch'

By Elizabeth Crawford

Once considered a top priority for a food or beverage brand’s success, ‘winning at shelf’ is now only “somewhat important” as the ongoing coronavirus pandemic reshapes how consumers plan and shop for groceries and how manufacturers and retailers engage...

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Talkwalker report reveals shifting consumer preferences and pain points

By Mary Ellen Shoup

Evolving shopping habits brought on by the COVID-19 pandemic are remolding consumer needs, and food brands must build new connections with their customers by paying close attention to new emerging issues, pain points, and desires that matter most to their...