Expo West

Soup-to-Nuts Podcast: What is behind the overnight explosion of puffs?

Soup-to-Nuts Podcast: What is behind the overnight explosion of puffs?

By Elizabeth Crawford

Once considered simply a children’s snack that parents would sneak when no one was looking, puffs suddenly are everywhere – and for everyone – thanks to their better-for-you profile, new sophisticated flavors, increasingly diverse bases and playful shapes...

Em+Pact empowers women to eat healthier and become ‘goal diggers’

Expo West 2018

Em+Pact empowers women to eat healthier and become ‘goal diggers’

By Elizabeth Crawford

Industry newcomer Em+Pact is carving out an underserved niche in the $600 million protein bar category by targeting women with products that are crafted to meet their specific nutritional needs and by working with nonprofits to empower them to be “goal...

Truth Bar balances convenience, function and flavor

Expo West 2018

Truth Bar balances convenience, function and flavor

By Elizabeth Crawford

Americans are snacking more than ever, but not just any bag of chips or candy bar will do. Rather, they want products that are both convenient and nutritious – two boxes that the makers of Truth Bar check with their line of functional nutrition bars.

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