After temporarily pulling back commercial support for cereal last year to offset other investments in the category, Kellogg Co. is going all in on the segment with ramped up advertising and innovative new launches planned across multiple iconic brands....
Consumers are increasingly incorporating functional beverages into their day-to-day, looking to their daily beverage to help manage stress, promote relaxation, and improve mood, says global flavor and fragrance company Givaudan.
Whole grain consumption among kids (aged 5-19 years) has been steadily increasing over the past 15 years, surpassing whole grain consumption at home, according to research from USDA Economic Research Service (ERS) and the University of Georgia.
The consumer packaged goods industry may be composed of diverse companies offering disparate products ranging from toothpaste to pet food to canned soup, but a recent survey conducted by the Consumer Brands Association reveals 86% of CPG leaders place...
From plant-based dairy alternatives and the rise of oatmilk, to CBD-infused beverages and clean energy sources… what are the most bankable, and drinkable, beverage trends impacting the market?
Mamma Chia has entered the plant-based milk alternative category with Organic Chiamilk containing 0g of sugar and 800mg of omega-3s, with 60 to 70 calories per serving.
California almonds now star in every category of the store, from plant-based dairy and nut butters to protein shakes and gourmet salad oils. So where are the new growth opportunities, and how is the industry dealing with questions about sustainability...
General Mills’ strategy to accelerate top line growth by investing heavily in categories that have been declining, slowing or becoming increasingly crowded may seem counter-intuitive, but according to CEO Jeff Harmening, it is working.
When most people think about curling up with a cup of hot tea they don’t think about opening their freezer first – but that is exactly what the makers of Millennia Tea are asking consumers to do, and in exchange they promise a beverage that is packed...
Dang Foods – the snack brand behind the #1 selling nutrition bar in Whole Foods in 2019 – has unveiled new packaging, a new logo and marketing initiatives positioning itself as an ‘Asian-American snack brand.’
Touted as an effective weight loss regimen, the keto diet has gone from niche to mainstream, with CPG products clamoring to align themselves with the trend. But are its immediate results outweighed by longer-term negative effects?
Lavva – which stands out in the burgeoning plant-based yogurt category with a no added sugar product fueled by Pili nuts and plaintains – is testing its wares in Target and several Kroger banners, and gearing up for the launch of Molten Lavva, a ‘decadent’...
With the help of $1.25 million in seed funding, the creator of the first ready-to-eat “skinless popcorn” is relaunching a rebranded version of his better-for-you snack after overcoming logistical hurdles related to a failed business partnership.
Rising consumer concern about climate change is a powerful – but underused – marketing lever for plant-based products, according to new research from the Yale Program on Climate Change Communication.
Based on a national study of 40,000 consumers conducted by global consumer research firm Kantar, Product of the Year USA revealed consumers' favorite products across food and beverage categories.
