Health & Wellness

Freedom Foods taps RDs to spread the word about prebiotics

Freedom Foods taps RDs to spread the word about prebiotics

By Elizabeth Crawford

By tapping registered dietitians at retailers and in local communities, Freedom Foods has magnified the impact and reach of its recent launch in more than 2,000 stores in the US of nutritional bars and cereals featuring BarleyMax – a unique grain packed...

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Tyson Foods on the six trends shaping the future of food

By Mary Ellen Shoup

Food and beverage products that communicate a clear functional health benefit, sustainability story, explore alternative protein sources, or leverage technology to shorten the distance between a recipe and finished meal, are just some of the trends to...

Soup-To-Nuts Podcast: What does it take to win as a new beverage brand?

Soup-To-Nuts Podcast: What does it take to win as a new beverage brand?

By Elizabeth Crawford

The beverage industry is booming with Grand View Research predicting that sales will grow at a 5.8% compound annual rate from $967.3 billion in 2016 through 2025 thanks to rising disposable incomes, a growing population and changing lifestyles centered...

Picture: Oldways/Whole Grains Council

Sprouted grains: Are we any closer to a workable definition?

By Elaine Watson

US retail sales of products referencing sprouted grains on pack decreased slightly (-2.1%) to $267.2m in the 52 weeks to October 7, according to new data* from SPINS, with the largest category - bread and baked goods - experiencing a 4.2% decline. However,...

Picture: GettyImages-diego_cervo

GUEST ARTICLE: Emerging brands need real influence, not paid ‘influencers’

By James Richardson, PhD, founder, Premium Growth Solutions

Influencers. Who are they? What do they influence? How can you accelerate your brand’s influence on consumer shopping decisions? These are sociological questions, not merely marketing ones. Influence is about persuasion, after all, one of the oldest human...

©GettyImages / Redphotographer

NEWS IN BRIEF

Bunge unveils functional lentil flour for clean label formulations

By Mary Ellen Shoup

Bunge North America has added a non-GMO lentil flour to its portfolio that the company says can serve as a “functional equivalent substitute” for modified starches and can be appear as “lentil flour” in an ingredient deck, appealing to consumers searching...

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