When launching a brand online, startups may be tempted to focus first on marketing direct-to-consumer from their website rather than through a third-party retailer, such as Amazon, but according to the founder and CEO of the fast-growing, plant-based...
Entrepreneurs hoping to disrupt an established category dominated by large companies and well-known brands could gain a significant strategic advantage by launching first online where they can leverage positive consumer reviews and social media, advises...
With online sales of food and beverage representing only a small fraction of total sales, many established brands have taken a wait-and-see approach to e-commerce – focusing instead on tried-and-true retail channels – but according to the e-commerce management...
Extensive distribution and strong memorability are two main drivers for CPG growth – unfortunately for most startups the first is often out of their financial reach, at least at first, forcing to them to go all in on the second.
Investing in food never used to be cool. But with retail buyers increasingly tripping over investors as they walk the floor at food trade shows, and trending diets and ingredients catching fire – and then fizzling out – just as quickly, how do investors...
Given the frequency of headlines touting the near vertical year-over-year growth or surging revenues of some brands in the first year, an entrepreneur or investor in the food and beverage space could easily believe that this is the norm – when in reality...
Selling direct-to-consumer online either through a branded website or trusted ecommerce retailer has emerged in recent years as way for startups to prove a concept and lay the groundwork for eventual brick-and-mortar distribution, but this once nice-to-have...
The success that brands incubated online often enjoy with direct-to-consumer marketing and distribution doesn’t always translate well to brick and mortar, but according to Soylent’s VP of sales Melody Conner building a company online first can provide...
When it comes to advertising on Amazon, most companies use and see strong returns from search-related sponsorship options, but one digital marketing expert notes the platform has a full suite of underused options that are worth exploring to better drive...
With eMarketer analysts estimating that at least 50% of all US households will be Amazon Prime members by the end of the year and 56.9% will be by the end of 2021, there no denying the website’s sales potential – but according to one online marketing...
When starting out most entrepreneurs could use a hand, especially when it comes to making their products, but finding the right kind of help isn’t always easy and picking the wrong partner can negatively impact the brand – lessons that the founder of...
Overnight success stories often are attributed to being in the right place at the right time, but according to the founder of the startup Uplift Food that doesn’t mean the circumstances were serendipitous or that entrepreneurs should wait for an opportunity...
The San Francisco-based food-tech startup Treasure8 is looking for “impatient people with patient capital” to join its ongoing Series B round to help fund its ambitious mission to lead a “Resource Revolution” that uses “regenerative methods, patented...
The amount of capital flowing into the food & beverage industry is rising rapidly with recent research from Food+Tech Connect reporting a 34% increase in funding worth $1.45 billion going to startups in the space in 2018 compared to $1.08 billion...
The first cohort of Mars’ SEEDS of CHANGE accelerator shines a light on where the food giant predicts consumer preferences are heading with a heavy focus on plant-based, world-flavors and time-saving short-cuts for easy-meal solutions.
