Labeling, Marketing & Advertising

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Kroger reformulates prepared foods, hones in on private label products

By Deniz Ataman

As grocery prices are predicted to decelerate, with an expected increase of 1.2% this year, Kroger’s strategic reformulation of its deli and bakery goods is focused on expanding value and convenience for its shoppers with a focus on flavor, quality and...

Image source: ELAVI

Startup Spotlight

[Video] ELAVI's journey to Costco and reinvigorating its brand

By Deniz Ataman

Participating in Costco’s RoadShow and interacting directly with consumers to sample its gut-friendly, cashew dessert spreads gave WOC-founded startup ELAVI insights that would have “cost thousands of dollars” to acquire elsewhere, allowing it to make...

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From AI flavors to RTD alcohol: Coca-Cola talks innovation

By Rachel Arthur

Once a soda giant, Coca-Cola has evolved its portfolio into categories that would once have been unimaginable for company (take, for example, RTD alcohol or AI-generated flavors). So how does the company steer its innovation efforts towards success?

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Digital trends: Women's health tops the charts

By Nikki Hancocks

A 2024 food trends report from Tastewise informs that women’s health concerns have topped the online conversation charts in the last 12 months, with hormone health top of consumer health agendas.

NutraCast: Are energy drinks under attack? FoodChain ID weighs in

NutraCast: Are energy drinks under attack? FoodChain ID weighs in

By Danielle Masterson

As caffeine content in energy drinks climbs to new heights, some countries and retailers are banning the products or imposing age restrictions. In the US and UK, there are no national regulations that ban the sale of highly-caffeinated energy drinks,...

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News in Brief

Delay in organic animal welfare standards recalls rule’s long journey

By Elizabeth Crawford

The hard-fought and long-awaited Organic Livestock and Poultry Standards final rule has been delayed, yet again, and while the change is “minor” and due to a technicality, it recalls the many other delays and near-deaths the rule has endured since work...

Image source: Getty/Shannon Toth

How newstalgia blends comfort and novelty in the snack category

By Deniz Ataman

Consumers still crave familiar flavors and experiences, as they did during the pandemic, but they also are open to new innovations and technologies -- leading to an emerging trend of 'newstalgia,' Kevin Ryan, CEO, Malachite Strategy and Research,...

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