Labeling, Marketing & Advertising

PepsiCo brand Naked Juice cuts ‘all natural’ claim after $9m US payout

ACTION WILL REIGNITE ROW OVER WHETHER FDA SHOULD BETTER DEFINE 'NATURAL'

PepsiCo brand Naked Juice cuts ‘all natural’ claim after $9m US payout

By Ben BOUCKLEY

PepsiCo brand Naked Juice will stop using ‘all natural’ to describe its products due to lack of detailed regulatory guidance around the word ‘natural’, after agreeing to settle a class action for $9m.

Ted Nixon, CEO, DDW (D.D. Williamson) on natural colors

Big interview: Ted Nixon, chairman and CEO, DDWilliamson

DDW: We could be as big in natural colors as we are in caramel colors in 5-10 years

By Elaine Watson

Founded in 1865 - the year Lincoln was assassinated - DDW has been in the food colors business for an astonishing 148 years. But there’s no room for complacency, CEO Ted Nixon tells Elaine Watson during a visit to the firm’s HQ in Louisville, KY.

Natural preservatives pack efficacy, marketing punch

Special edition: All-natural: How clean is your label?

Natural preservatives pack efficacy, marketing punch

By Hank Schultz

The term ‘natural’ has been used to mean so many things that it means less all the time, except as a starting point for class action lawsuits.  But tell consumers you’re getting rid of artificial preservatives and you’ve telling them something meaningful,...

What do consumers mean by 'natural'? And how does it correspond to food companies' idea of 'clean label'?

What do ‘natural’ and ‘clean label’ mean anyway?

By Caroline SCOTT-THOMAS

Market researchers tell us that consumers are seeking ‘natural’ products more than ever – and ingredient suppliers have responded by providing ways to ‘clean up’ product labels – but what do these terms really mean?

The CSPI says sucralose will remain in the ‘caution’ category of its food additives guide pending a review of unpublished work by the controversial Italian Ramazzini Institute

Tate & Lyle 'disappointed' by CSPI's note of caution about sucralose

By Elaine WATSON

Tate & Lyle says it is “very disappointed” that the Center for Science in the Public Interest (CSPI) has removed sucralose from the ‘safe’ category in its guide to food additives on the back of unpublished research from a scientist it claims has been...

Maine House backs GMO labeling bill

Maine House backs GMO labeling bill

By Elaine WATSON

The campaign for mandatory GMO labeling gained a further boost this week as the Maine House of Representatives voted 141-4 in favor of LD 718, a bill that would require foods made with ingredients from biotech crops to carry the label ‘Produced with Genetic...

Where do your products sit in the clean label hierarchy?

Natural & Clean Label Trends 2013

Where do your products sit in the clean label hierarchy?

By Elaine WATSON

If it sounds like a ‘chemical’, or isn’t in the kitchen cupboard, shoppers may regard it with suspicion. But which ingredients are 'acceptable' to today's consumers, which are to be avoided, and who decides? 

Twinings tea ‘antioxidant’ court row brews on in USA

Twinings tea ‘antioxidant’ court row brews on in USA

By Ben BOUCKLEY

A US court says a class action alleging that Associated British Foods (ABF) brand Twinings broke the law by labeling green, black and white teas as a ‘natural source of antioxidants’ may proceed.

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