Labeling, Marketing & Advertising

FDA offers support in industry roll-out of Facts Up Front labeling

FDA offers support in industry roll-out of Facts Up Front labeling

By Caroline Scott-Thomas

The FDA wrote to the Grocery Manufacturers Association (GMA) and the Food Marketing Institute (FMI) in December in support of the trade groups’ front-of-pack labeling program, saying it would exercise enforcement discretion for certain aspects of the...

Online grocery shopping on the rise: Survey

Online grocery shopping on the rise: Survey

By Caroline Scott-Thomas

Shoppers increasingly are looking to the internet for better deals on foods and beverages, according to a new survey from the Integer group and M/A/R/C Research.

Non-GMO Verified sales hit $1bn

Non-GMO Verified sales hit $1bn

By Caroline Scott-Thomas

Non-GMO Project Verified has become the fastest growing food eco-label in North America, as sales of certified products hit $1bn in 2011, according to findings unveiled at Organic Monitor’s Sustainable Foods Summit in San Francisco last month.

Walmart unveils new “Great For You” logo

Walmart unveils new “Great For You” logo

By Caroline Scott-Thomas

Walmart has unveiled its new on-shelf and front-of-pack logo to highlight healthy choices among its own-brand products, including fresh and packaged fruits and vegetables.

US eating patterns see growing Hispanic influence, says NPD

US eating patterns see growing Hispanic influence, says NPD

By Caroline Scott-Thomas

Hispanic influence on overall American eating habits is growing – and marketers should pay attention to US Hispanics’ dining traditions to stay ahead of the curve, according to market research organization The NPD Group.

Ethical claims create health halos, study suggests

Ethical claims create health halos, study suggests

By Caroline Scott-Thomas

Ethical production claims such as ‘fair trade’ may influence how consumers perceive calorie content, according to new research published in the journal Social Psychological and Personality Science.

Twinkies maker Hostess Brands files for bankruptcy

Twinkies maker Hostess Brands files for bankruptcy

By Caroline Scott-Thomas

Wonder bread and Twinkies maker Hostess Brands has filed for Chapter 11 bankruptcy to allow it to restructure, but does not expect to stop producing or delivering any of its products during the process, the company said on Wednesday.

Kellogg chief executive John Bryant faced a grilling from analysts at last month's Q3 earnings call

Kellogg momentum has slowed again in Q4, claims analyst

By Elaine Watson

Kellogg might have been outpacing rivals in the cereals category in the first three quarters but its volumes have started to drop off again and it remains under pressure thanks to “weak fundamentals”, according to a new report.

Consumers see red over Coke’s white can campaign

Consumers see red over Coke’s white can campaign

By Caroline Scott-Thomas

Coca-Cola is switching back to iconic red for its Classic Coke cans just one month after introducing white cans as part of a holiday season campaign, following consumer complaints that they had confused the sugar-containing version with Diet Coke.

Follow us

Products

View more

Webinars