While adaptogens and nootropics are central to the calming and functional benefits of Moment’s trio of botanical beverages, they take a backseat in marketing, which focuses first on the behavior modifications and lifestyle the brand promotes – a strategy...
Use of botanical ingredients in the beverage category has taken off, with floral-infused sparkling waters, to bottled water with ashwagandha, and yerba mate energy drinks, while the market for botanicals in snacks and packaged food represents a smaller,...
TerViva – a California-based firm seeking to commercialize ingredients from low-input, high-yielding Pongamia trees – aims to have commercial quantities of 'golden buttery' oil available by mid-2022, with ‘highly soluble’ protein isolates to...
The next iteration of the Beyond Burger - featuring 35% less saturated fat and 75% more iron than 80/20 beef burgers, a comparable level of B vitamins, and a meatier flavor – will hit grocery stores next week and restaurants in June, with a leaner version...
Taste and smell are fundamental to how consumers experience food and beverages, but most tools for understanding and measuring these senses – including a highly trained human nose – are subjective, imprecise, and expensive making it difficult to cost-effectively...
With so many emerging bar brands vying for space in a crowded market dominated by large CPG -- Clif Bar, KIND (Mars), RXBAR (Kellogg's) -- and retail sales still down in 2021, what's the future of the bar set, and how can brands punch above...
Bay area startup Clara Foods has teamed up with ZX Ventures, the innovation arm of the world’s largest brewer AB InBev - which knows a thing or two about large-scale fermentation - to help realize its dream of making ‘animal-free’ egg proteins using microbes...
For many consumers a freshly toasted bagel is a source of joy, comfort – and guilt, but thanks to food-tech startup Better Brand Inc.’s proprietary Grain-changing Technology, Americans can soon enjoy a clean label option that tastes and functions like...
DouxMatok, the Israeli firm behind patented technology that makes regular sugar taste sweeter, has launched limited-edition chocolate spreads in the US with half the sugar of leading brands to give consumers the chance to taste products made with its...
The Very Good Food Company Inc. -- part of Eat Beyond Global Holdings' portfolio of alternative protein brands -- has upgraded its manufacturing facility to significantly expand production of its plant-based 'butchered' meat alternatives....
Berkeley-based startup Perfect Day has underscored its sustainability credentials with the release of a lifecycle assessment suggesting its ‘non-animal’ whey protein - produced by microbes - produces up to 97% fewer greenhouse gas (GHG) emissions than...
After finetuning a diverse range of plant-based meat and seafood that goes far beyond the burger- and sausage-heavy offerings of today, Hungry Planet is ready to ramp up production and distribution of all nine of its proteins across retail, foodservice...
Vejii Holdings, an online retailer of plant-based products, has acquired VeganEssentials.com and announced a C$10m capital raise, becoming the largest online marketplace in the US that exclusively sells vegan products, says Vejii CEO Kory Zelickson.
Meati Foods and Atlast Food Co - two fungi-fueled startups blazing a trail in the alternative meat market with ‘whole cut’ products made from mycelium, the fibrous root structure of mushrooms – have both announced significant funding this week as they...
With this week’s appointment of industry veteran Paul Nardone as the new CEO of HIPPEAS, the organic chickpea snack brand is building an all-star executive team with a strong track record of high-profile exits to help it leverage pandemic-inspired shifts...
While a downturn in sales for snack bars in the past year suggest consumer demand has softened, snacking behavior has hit a fever pitch and innovation in this set is hotter than ever as brands evolve to meet shifting consumer demands.
Steve Turner, the former global executive creative director for Apple's Media Arts Labs (where he worked with Steve Jobs to launch a number of iconic Apple products), has been appointed as chief experience officer at Impossible Foods, where he will...
Applications are now open for Rabobank’s FoodBytes! Pitch 2021 program, which is seeking emerging CPG, food tech, and ag tech brands to pitch their innovations and network (virtually) with corporate leaders and investors.
In the aftermath of a Congressional report investigating heavy metals found in baby food, brands that follow stringent protocols for heavy metals and other contaminants set by The Clean Label Project are experiencing ignited consumer interest, says founder...
With VC-backed food tech startups deploying molecular biologists and astrophysicists now competing for shelf space in the red-hot meat and dairy alternatives market with equally deep-pocketed multinational meat and CPG companies, where do independent...
Berkeley-based startup Mission Barns – which has developed a platform to grow fat from animal cells, outside of the animal - has raised $24m in a Series A round to help scale up its technology and build a pilot plant due to become operational later this...
Gathered Foods, parent company of plant-based seafood brand Good Catch, has secured $26.35m in a B-2 Bridge Funding Round to ramp up product innovation and dramatically increase its retail footprint.
Ag-food tech company Moolec Science is expanding its alternative protein platform to cater to plant-based bakery and beverage categories. “Moving into egg and dairy alternatives was a natural next step for our roadmap,” explained CEO and co-founder Gastón...
Startup Alchemy FoodTech is arming manufacturers of baked goods, pasta, rice and other products high in refined-carbs with a new weapon in the war against carbs led by advocates of the keto, paleo and other low-carb diets.
The pandemic’s negative impact on sleep, anxiety and mental health is creating a unique marketing opportunity for low caffeine coffee, which can deliver an energy boost without the jitters or negative impact on circadian rhythms, but which previously...
Years before the coronavirus pandemic shined a harsh light on the fragility of long, global supply chains dominated by a handful of multinational companies, Kim Bryden founded Cureate to connect local food and beverage manufactures with large institutional...
The CBD beverages space is not for the faint-hearted given the regulatory minefield brands have to navigate, but Isca is hoping to bring a more culinary twist to the nascent category with the assistance of British Michelin-starred Chef Michael Caines.
It’s well-known that the smaller the salt crystals, the saltier they taste, which means less is more, an enticing proposition for snack makers looking to reduce sodium. However, simply finely grinding table salt and sprinkling it on potato chips won’t...
MeliBio, the Berkeley-based startup claiming to make real honey without bees, has closed $850,000 in pre-seed funding as it gears up for a soft launch supplying food service companies with its vegan honey as a branded ingredient later this year.
When the founders of startup Holy Cow discovered thousands of cow hides are thrown away daily due to rising demand for beef during the pandemic and a simultaneous sharp decline in leather production, they saw an opportunity to create a new revenue source...
Yet another new player has emerged in the burgeoning alternative protein space, this time touting a novel Non GMO complete protein sourced from a single-celled marine microorganism, which it claims can give animal and plant proteins a run for their money.
Approaching one year since buying KRAVE back from Hershey, founder of Sonoma Brands Jon Sebastiani says he and his team have been hard at work to re-establish the brand back to its dominant premium positioning within the meat snacks category while regaining...
Plant-based energy bar brand Quantum Energy Squares has closed $2.5m in funding to ramp up brand awareness, and has brought on Major League Soccer (MLS) All-Star, US Soccer Male Athlete of the Year, and MLS Cup MVP, Jozy Altidore as an investor.
Dutch cell-cultured meat startup Meatable - which is working with porcine and bovine induced pluripotent stem cells [iPSCs] – has closed a $47m Series A round (bringing its total funding to $60m) to advance small-scale production at the Biotech Campus...
Armies of microscopic single-celled microbial food factories (yeast, bacteria, fungi, algae) are now routinely deployed to produce high-value food ingredients more efficiently than plants or animals. But next-generation ‘cell-free’ biomanufacturing processes...
Plant-based tuna featuring protein-packed red algae from Triton Algae Innovations could hit the market by the end of the year, says the San Diego-based firm, which says the ingredient could add an exciting new dimension to the small – but fast-growing...
Functional Beverages Webinar Available On Demand Now
Shifting shopping habits and channel preferences due to the pandemic hit the non-alcoholic beverage industry hard last year, leading to an overall decline in volume and value, but rising consumer interest in functional options could be a key driver in...
When former Annie’s president John Foraker joined fresh baby food startup Once Upon a Farm in 2017, it was doing less than a million dollars. Last year, revenues were north of $30m, he says, and while there have been some bumps along the road, the “brand...
Flow Water founder Nicholas Reichenbach launched with some pretty lofty ambitions (cue comparisons to Fiji, Evian, building the ‘Tesla of water’ and becoming an ‘iconic’ brand). But if you’re going to get into a business as capital intensive as bottled...
North Carolina-based Barvecue is significantly scaling up production of its plant-based pulled pork line, tapping into an underserved opportunity in the plant-based meat alternative space, says brand founder and CEO Lee Cooper.
Three Farm Daughters, a pasta and flour brand launched by three sisters, features Arcadia Biosciences' GoodWheat, a specialty durum wheat variety with significantly more dietary fiber and fewer calories per serving than traditional wheat.
Dairy-free cheeses featuring a novel bacterial protein could hit the market by the end of the year, adding an intriguing new dimension to the burgeoning dairy-alternative space, says microbial fermentation specialist Superbrewed Food (formerly known as...
Sales of functional beverages are rebounding and have a bright future despite the pandemic shutting down for most of 2020 in-person impulse purchases and food service sales which previously drove the category’s fast growth, according to market research...
Plant-based foods manufacturer Nabati Foods (part of the Eat Beyond Holdings portfolio) has closed over $7.7m in an oversubscribed funding round with plans to pursue a public listing on the Canadian Stock Exchange (CSE).
For cell-cultured meat to be commercially viable, we’ll need to see significant movement in the price and availability of growth factors (signaling proteins that stimulate cell growth and differentiation) says UK-based CellRx, which says it can produce...
Since the pandemic began, food insecurity in America has increased exponentially, and stakeholders across the value chain are stepping up to provide relief, including Simply Organic, which is giving $150,000 to five organizations that not only help put...
It’s milk, but not as we know it, Jim… To be precise, GoodSport is dairy milk, but with the protein and fat removed via ultra-filtration, leaving a clear sugary fluid loaded with electrolytes and vitamins. But does this upcycled elixir (better known as...
Oishii, a vertical farm growing Japanese omakase strawberries with 2-3x the sweetness of conventional US-grown strawberries, has closed $50m in Series A funding led by SPARX Group to scale its business for mass market consumption.
