Trends

Source: Getty/Serhii Khrystenko

Beyond the berry, Oishii launches Rubī tomato

By Deniz Ataman

Oishii’s Rubī, which means “ruby” in Japanese, is the vertical farm’s third fruit within its portfolio to launch in select Whole Foods locations with expected expansion to other locations in the coming months. Prior to Rubī, the vertical farm launched...

Image source: Getty/Aamulya

Future Ocean Foods “tells a new story for alternative seafood”

By Deniz Ataman

The recently launched association Future Ocean Foods is changing the narrative for alternative seafood through industry and consumer education and partnerships, including with traditional seafood, to reflect the category’s nutritious, sustainable, equitable...

Source: The Kraft Heinz Not Company

Mac and cheese goes dairy-free with Kraft NotMac&Cheese launch

By Deniz Ataman

The pantry staple by The Kraft Heinz Not Company features a plant-based sauce made of fava bean protein and coconut oil powder in two flavors—original and white cheddar—priced at $3.49 a box on shelves this month and continuing its rollout in early 2024....

Image source: Getty/Shannon Toth

How newstalgia blends comfort and novelty in the snack category

By Deniz Ataman

Consumers still crave familiar flavors and experiences, as they did during the pandemic, but they also are open to new innovations and technologies -- leading to an emerging trend of 'newstalgia,' Kevin Ryan, CEO, Malachite Strategy and Research,...

Image Source: RichVintage/Getty Images

NPD Trend Tracker: From wholegrain spelt to Christmas dinner pie

By Augustus Bambridge-Sutton

In this week’s NPD Trend Tracker, we have a range of festive products, including a festive wrap, festive ice-cream flavours and a pie containing an entire Christmas dinner. We also have a new flavour from Tate & Lyle, a wholegrain spelt from Merchant...

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