Recently proposed legislation in New York seeks to expand the state’s deceptive food advertising regulations to include safeguarding children who may be susceptible to excessive consumption of unhealthy goods, but lawyers with the firm Venable argue the...
Marketing and advertising claims related to environmental, social and governance efforts are in the crosshairs of the plaintiff’s bar as cases alleging greenwashing, including exaggerated or false claims about ESG initiatives, environmental impact and...
Whether advertising something as “best” is protected as puffery or requires substantiation depends on the context and whether the claims are presented “monadically” or are comparative or quantifiable, according to an advertising watchdog that reviewed...
Grocery technology and delivery company Instacart estimates since its launch in 2012 it has helped drive nearly $8m in incremental revenue for the US grocery industry and helped thousands of CPG brands and produce providers reach new customers and generate...
While allulose may technically be a ‘rare’ sugar, marketing it simply as sugar could mislead consumers to believe it is or is the same as common table sugar, the National Advertising Division of BBB National Programs determined in a recent decision.
Warning letters sent last week by the Federal Trade Commission to two food industry trade groups and a dozen online health influencers questioning the adequacy of paid partnership disclosures may not be a harbinger of impending enforcement that some believe,...
Inflation may finally be cooling, but prices at the shelf remain significantly higher for most products than a year ago, and certainly since pre-pandemic – leading to widespread food insecurity in the US and prompting consumers, retailers and brands to...
The Commission noted the proliferation of generative AI will likely make it easier for bad actors to write fake reviews. However, the FTC's plan to impose hefty fines may be enough to deter deceptive practices.
During “The Promise and Pitfalls of Generative AI for Food and Beverage Operations” webinar, Nick Markman, senior product manager, Evocalize, explained that while the risks of producing misinformation from generative AI are significant, it’s up to brands...
The Federal Trade Commission should update its “Green Guides” to clarify the proper use of climate change claims, such as “net zero” and “carbon negative,” which have proliferated in recent years to meet rising consumer interest, but which are not standardized...
Bringing back a nostalgic food and beverage brand "is about relaunching smartly," explained Purvi Shah, assistant professor of marketing, Worcester Polytechnic Institute.
The raft of letters puts advertisers on notice that they should avoid deceiving consumers by making product claims that cannot be substantiated–or face hefty fines.
General Mills is bracing for double digit inflation in the back half of the year, but rather than automatically raise prices again – although that remains an option – the CPG giant plans to work with suppliers to find mutually beneficial solutions.
The Commission calls out disease prevention ads, weight-loss products and MLMs as it investigates the inner workings of social media and its function in deceptive online advertising.
Hain Celestial, like other packaged food manufacturers, isn’t ready yet to lower prices, despite pressure from Whole Foods and other retailers and moderating inflation.
‘Chocolate and salty snacks rank a two of the top three resilient treats that consumers are not willing to forgo’
Sweets and snacks giant Hershey will double down on advertising and production capacity for its fastest growing brands, including Reese’s and Skinny Pop, in the coming year to help offset price elasticity and meet consumer demand, which executives say...
While consumer spending remained strong through the holidays despite rising prices, the new year may bring a new level of financial scrutiny as more Americans consider budget limitations and what is essential – altering when, how and where they shop and...
The energy drinks industry is reckoning with recent complaints by consumer group Truth in Advertising (TINA) and the UConn Rudd Center for Food Policy & Health over allegations of deceptive and unfair marketing tactics used by numerous brands.
Between the supply chain challenges and product shortages that marked the beginning of the pandemic and rising food prices due to inflation continuing to push some products out of consumers’ financial reach, many Americans are being forced to try new...
Viral video-sharing app TikTok may be best known for the seemingly infinite clips of teenagers dancing to catchy songs in inconvenient places like the middle of the street or a department store aisle, but the social media platform is much more – and when...
While General Mills was able to roll with the punches, including spiking inflation and supply chain challenges, over the past year to deliver better than expected financial results in fiscal 2022, some wonder if the CPG giant, and its competitors, will...
The US Federal Trade Commission is proposing an updated set of rules that would attempt to rein in the burgeoning use of phony reviews to hawk products online. They would also work to prevent the suppression of negative reviews
Kraft Heinz is reimaging its approach to food production and marketing to help offset inflation and increase value for consumers as they begin to consider their budgets and purchase priorities more carefully as prices across categories rise.
A decade after Blue Apron pioneered the US meal kit market, more than half of Americans have yet to try the service from any vendor, despite dozens of additional players now in the space – a missed opportunity that the company wants to seize with a new...
The coronavirus outbreak fundamentally changed how food and beverage brands are connecting with consumers – from abruptly halting live sampling and in-store promotions to altering the types of messaging consumers want to hear.
To remain relevant to consumers as they navigate the ongoing coronavirus pandemic, the economic downturn and the anti-racism movement sweeping America, food and beverage brands need to shelve their current marketing playbooks and potentially any pre-set...
After Post Holdings successfully spun off its fast-growing Active Nutrition segment late last year, the newly named BellRing Brands is ready to “significantly invest” in its iconic Premier Protein line with the launch of a 360-degree marketing campaign.
For many Americans watching the Super Bowl Feb. 2, what food and beverages are served is just as important, if not more so, than who wins the Big Game – making the sporting event a pivotal marketing moment for brands across categories to lift sales and...
Recognizing people increasingly value authenticity and meaningful relationships over material possessions or a façade of perfection, Happy Family Organics unapologetically shows – and prizes – the messy, chaotic process of parenting in a new marketing...
The California Milk Processor Board (CMPB) has announced a new loyalty program that will allow California residents to accrue rewards from buying fluid milk products. ‘Moo Money’ will run through April.
New research from Jenny Craig suggests that consumer confusion about the meaning of ‘wellness’ could cause marketing campaigns centered on the concept to fall flat unless companies more clearly define – and back with science – how their products support...
The cereal giant has expressed confusion regarding a recent study published in the American Journal of Preventive Medicine that suggests preschoolers (3-5 years) who watch televisions advertisements for breakfast cereals consume more of the product.
A voluntary decision by leading food and beverage manufacturers and restaurants to strengthen the nutritional requirements for products advertised to children in the US will require nearly half of the products currently marketed to kids to be reformulated...
Marmite owner Unilever has threatened to pull advertising from online platforms such as Facebook and Google if they fail to protect children or create division in society and promote anger or hate.
Summer is just barely over and already the makers of popchips are looking forward to the next one and the chance to repeat the widely successful 'one snack at a time' regional sampling campaign, that resulted in an astounding 72% lift in velocity...
'This is the largest emotional dataset linked to real business outcomes in existence'
It’s a claim that will raise a few eyebrows: researchers working for Mars can identify with 75% accuracy whether or not an advert will deliver a big sales uplift by studying facial expressions.
Shifting 10% of promotional spending to media advertising would boost firms’ ROI on marketing spend by 10-25%, according to Chicago-based market research firm IRI and global media company Turner.
The highly popular, and arguably over-used strategy of placing free-from claims front and center in food and beverage marketing to woo today’s more health-conscious shopper may not be as effective as some manufactures believe, according to new research...
Food and drink brands are restricting their use of websites to promote unhealthy products to children, instead using social media giant Facebook, an Irish report has found.
Dannon and General Mills are claiming victory in their legal spat with rival Chobani over the latter’s provocative new ad campaign for its Simply 100 Greek Yogurt after a judge granted their requests for a preliminary injunction to stop Chobani making...
The legal firestorm prompted by Chobani’s provocative new ad campaign for its Simply 100 Greek yogurt range has intensified this week as General Mills has filed a lawsuit accusing Chobani of false advertising and unfair competition.
Chobani has launched a multi-media campaign homing in on the ‘all-natural’ credentials of its Simply 100 Greek yogurt range and drawing shoppers’ attention to ‘artificial’ ingredients in rival products.
'The First Amendment forbids the government from compelling private speakers to express the government’s views:' ABA
The American Beverage Association (ABA) is suing San Francisco over mandatory warning labels on soda advertisements, saying the rules violate the First Amendment.
A Florida consumer accusing Hampton Creek Foods of falsely advertising its Just Mayo spread has dropped her lawsuit against the company, her attorney has confirmed.
US energy drink manufacturers primarily advertise on television channels that appeal to adolescents, according to a study in the Journal of Nutrition Education and Behavior.
The threat posed by fresh foods and produce to sales of packaged foods is about to increase exponentially with the launch of a star-studded, national marketing campaign to encourage teenagers to eat more fruits and veggies.
The California Milk Processor Board has unveiled an English and Spanish language TV advertising campaign to encourage parents of all ethnicity to buy milk for their children.
Mars has flagged health as a leading priority and has named Debra Sandler, former Mars Chocolate North America president, as chief health and wellness officer for the global company.
