Advertising

What’s your food brand’s digital IQ?

What’s your food brand’s digital IQ?

By Maggie Hennessy

The $321 bn US packaged food market’s appetite for digital is growing, yet just a handful of brands are truly differentiating themselves when it comes to their digital presence, says a new study from digital business intelligence firm L2 ThinkTank. 

Bolthouse leverages Instagram in first beverage-focused ad campaign

By Maggie Hennessy

When 100-year-old food and beverage manufacturer Bolthouse Farms decided to launch its first ever consumer advertising campaign focused on beverages this year, the brand harnessed the visual power of Instagram after realizing the app’s potential among...

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