The $321 bn US packaged food market’s appetite for digital is growing, yet just a handful of brands are truly differentiating themselves when it comes to their digital presence, says a new study from digital business intelligence firm L2 ThinkTank.
A Supreme Court ruling in favor of POM Wonderful in its false advertising case against Coca-Cola could generate a lot of sleepless nights for food and beverage manufacturers, says one legal expert.
The National Advertising Division has recommended that Hershey modify its packaging and advertising for Brookside candies so consumers know the product is made with fruit flavors and not real fruit.
When 100-year-old food and beverage manufacturer Bolthouse Farms decided to launch its first ever consumer advertising campaign focused on beverages this year, the brand harnessed the visual power of Instagram after realizing the app’s potential among...
NutraClick, a Boston, MA-based nutritional products company, has found success building its business model on a targeted online advertising strategy. The company was so successful, in fact, that a major chain came to them to request they place their products...
DIGITAL DISPATCHES FROM E-BEV 2013, OCTOBER 23-25, DENVER
Anheuser-Busch says Facebook now beats any US broadcast network in terms of consumer reach when marketing brands such as Budweiser and Bud Light, with one key driver rapid smartphone uptake.
Success with Boomers – people born from 1946 to 1964 – is dependent on tapping into what they know, with functional teas a particularly hot driver, says marketing guru Jeff Hilton.
As marketers gear up for the Fourth of July, drape the Star-Spangled Banner over products, and pull out their best Uncle Sam look-a-likes for commercials, the most patriotic of brands are American icons, according to a quantitative brand values survey.
The Kellogg Company has reached a new settlement to pay out $4m in its Frosted Mini-Wheats class action lawsuit. But the court has raised concerns on the significant cash drop from the previously rejected settlement of $10.5m.
General Mills has agreed to pay $8.5m to settle a lawsuit that alleged it launched a national marketing campaign for its Yoplait YoPlus probiotic yogurt products in the US based on misleading digestive health claims.
Kettle Chips maker Diamond Foods has recorded a $10.7m loss in the first quarter of 2013 after incurring expenses for an investigation into improper payments to walnut growers.
Both sides have accused the other of hypocrisy as the increasingly bitter legal dispute between corn and sugar refiners moved into a new phase this week.
Danone has settled a class action lawsuit in Canada relating to claims made on labels, packaging and advertisements for its Activia yogurt and DanActive probiotic drinks products.
POM Wonderful has gone on the offensive following a ruling on its legal battle with the Federal Trade Commission (FTC) from an administrative law judge (ALJ) with a bold series of new ads selectively quoting from his 335-page initial decision.
Oatmeal brand Better Oats has taken on Pepsi Cola’s old tagline “Choice of a New Generation”, after PepsiCo opted to let its rights to the slogan expire six years ago.
Consumers are increasingly engaged in online conversations about food and beverage products, and there could be enormous benefits for manufacturers that get involved, according to a social media expert from The Nielsen Company.
Food advertising to children is a “perfect example of a topic that is wholly inappropriate for government regulation”, according to the vice president of the Children's Food and Beverage Advertising Initiative (CFBAI).
The National Advertising Division (NAD) of the Council of Better Business Bureaus has approved General Mills’ advertising claim that its Progresso Light Soups are ‘Now Even Better’, despite a challenge from the Campbell Soup Company.
Social media may have value as more than just a listening tool for marketers, with 15 percent of users more likely to buy social media-advertised brands, according to a new study.
Hearing repetitive brand names like Coca-Cola, Hubba Bubba and Tostitos may elicit positive feelings and increase consumers’ intention to purchase, suggests a new study published in the Journal of Marketing.
Stevia personality Angus Flood has been appointed EVP of strategic development at Wisdom Natural Brands, tasked with developing corporate strategy and building the company’s market share.
Industry regulation of which cereals are marketed to children allows the least healthy products to be advertised most aggressively, according to a study from Yale’s Rudd Center for Food Policy and Obesity.
The US government has set up a working group to look at how food is marketed to all children under the age of 18, in a move that has angered some industry representatives.
Marketing campaign at US meat processor set to be dismantled as
federal appeals court rules US meat processor Tyson to comply with
an order to remove misleading advertising from 8,500 stores.
A lawsuit regarding claims of false advertising for the artificial
sweetener Splenda is set to go ahead as planned, after a federal
court rejected a request for summary judgment.
Kraft may be selling the US based cereals business for as much as
$3bn (€2.2bn), because of pressure from new legislation in regards
to advertising to children, according to a report by the Wall
Street Journal.
Marketing strategies - two words that incorporate everything from
pseudo scientific research to shock value advertising campaigns.
But shouldn't honesty be the best policy?
Regulation introduced by the British government to protect children
from junk food advertising is far more effective than the voluntary
US approach, an American consumer lobby group has said.
The UK's minister for public health has reaffirmed the government's
"commitment to work in partnership with industry on key areas
such as advertising, labelling and education".
The US food and advertising industries yesterday announced new
guidelines that would tighten the promotion of junk food to
children, but the move has already been criticized as being
inadequate.
The US sugar industry has filed a complaint with the Federal Trade
Commission (FTC) against the popular sweetener product Splenda,
which it claims is deceptively marketed to make consumers believe
it is natural.
Eight out of the world's top 10 food brands now target children
through online marketing, prompting a discussion into current
self-regulatory guidelines.
A federal court has dismissed a lawsuit brought by McNeil
Nutritionals, the marketer of Splenda, against the Sugar
Association, accusing it of false advertising.
The Children's Advertising Review Unit (CARU) has announced it is
to review its guidelines on how companies should advertise their
products to children.
New recommendations designed to strengthen self-regulation in
children's advertising and tackle obesity have been welcomed by
Grocery Manufacturers Association.
Democrat Senator Tom Harkin yesterday sent a strong message to the
food industry, saying that it must move swiftly to stop the
advertising aimed at children that was creating a "botched"
generation.
