UNFI signs deal with new meat bar brand DNX Bar

Startup brand DNX Bar bets on the meat bar category

By Adi Menayang

Distributor United Natural Foods has signed a deal to distribute DNX Bar’s beef and bison meat bars. Founder John Rooney believes it’s a sign that the meat snack category is poised to exit the ‘trendy’ realm and become a new snack-aisle staple.

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