Wildway grain-free granola taps into Paleo trend

Wildway rides a grain-free wave in the cereal aisle

By Elaine Watson

US volume sales of products featuring a ‘grain-free’ claim surged 75.7% in the 52 weeks to July 30, 2016, according to Nielsen Wellness Track data,* with many retailers now carving out grain-free or ‘Paleo’ segments in everything from hot cereal and nutrition...

Snacks and cereals are being launched under a range of brands

General Mills unveils key snacking and cereals lines for winter 2016

By Vince Bamford

General Mills is tapping key consumer trends – including simpler ingredient lists and sweet & spicy flavors – with a raft of upcoming and recently launched products. Here we round up a selection of the manufacturer’s key snacking and breakfast cereal...


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