The debut of breakfast brand Evergreen’s Waffles 'N' Bites at Natural Products Expo West last month taps into a growing consumer demand for handheld and “snackable quick breakfast formats,” and frozen quick options, which Innova Market Insights...
Mason Dixie Foods' transition from foodservice to retail, including Whole Foods and Costco, allowed the brand to tap into whitespace in frozen breakfast foods with a healthy halo and clean label, Ayeshah Abuelhiga, the brand’s founder and CEO, explained...
Female-founded startup Evergreen is ready to go head-to-head with legacy players that currently dominate the $1.2 billion frozen waffle set with a brightly-colored, playful new look and an updated recipe packed with fruit and vegetables that promises...
Kellogg’s “stronger than anticipated” first quarter in which the company saw double-digit organic net sales and adjusted operating profit growth not only places the company in the “enviable position” of raising its full year guidance, but suggests it...
Kellogg is steadily, and more quickly than anticipated, recapturing lost distribution and market share in the US cereal market after a factory fire and drawn-out strike last year depleted supply and left it unable to meet demand for all its beloved breakfast...
As Americans who have worked from home since the pandemic begin to return to their offices and become more comfortable socializing in the evenings, when and what they eat is shifting earlier and later – at the expense of more traditional meals – creating...
With 95% of consumers reporting to eat during the morning an average of six times a week, the breakfast occasion is a big business with several consumer trends shaping the future of the category, reports IRI.
Those who skip breakfast are more likely to miss out on several key nutrients considered to be “dietary components of public health concern” by the USDA’s latest dietary guidelines compared to those who reported eating breakfast, according to an analysis...
With today’s launch of a line of ready-to-eat frozen Smoothie Bowls, KIND Healthy Snacks promises to shake-up the fast-growing $3.7b frozen breakfast category while also diversifying its portfolio beyond the on-the-go bars with which it made its name...
Three quarters of families with school-aged children now report being able to spend more time together eating at the breakfast table, promoting an uptick in cereal consumption, according to a new survey commissioned by General Mills Big G cereals.
Renewed consumer interest in convenient and filling breakfast products is accelerating Tyson Foods' legacy brand Jimmy Dean, which has grown total dollar sales at six times the rate compared to total food and beverage, according to Nielsen sales...
Protein-fueled brand RXBAR has moved into the hot cereal category with the launch of RX A.M. Oats, single-serve oatmeal cups, which will debut on its website and will hit select grocery retailers in the fall.
Founders of Brooklyn-based startup Brave have created a line of quick-to-prepare overnight breakfast products (containing a base blend of oats, chia seeds, and hemp hearts), helping to alleviate the morning time rush when many consumers find themselves...
Shortcuts, hacks, and time-saving workarounds to breakfast are on the rise with the emergence of on-the-go items such as Kellogg’s joyböl smoothie bowls designed for the busiest of consumers.
Andy Jacobs, executive vice president and chief operating officer of Hostess Brands, talks trends and how the company is set to disrupt the breakfast category with new product launches.
The steady growth of Kashi’s Certified Transitional program in the past two years along with positive consumer and retailer response to the protocol shows how paying more for ingredients from farms in the process of becoming certified organic can also...
With the help of industry professionals and consumers who were inspired by The Soulfull Project’s mission to donate a serving of hot cereal to a food bank for each serving it sells, the young company has reached milestones in first year that most startups...
With one in six children in the US and one in five in Canada entering classrooms hungry each morning, food service players, CPG manufacturers, FDA and non-profits are raising awareness about the importance of breakfast and striving to feed more children...
Breakfast has long been known as the most important meal of the day, but when people are eating it and what they are reaching for is quickly evolving and as such creating both challenges and opportunities for manufacturers of packaged products, according...
Home delivery meal kit provider Chef’d breaks away from the dinner focused competition by partnering with the Quaker Oats Company to become one of the first services in the crowded category to offer breakfast options.
US volume sales of products featuring a ‘grain-free’ claim surged 75.7% in the 52 weeks to July 30, 2016, according to Nielsen Wellness Track data,* with many retailers now carving out grain-free or ‘Paleo’ segments in everything from hot cereal and nutrition...
Bacon and eggs and toast may be called breakfast food, but a new report by Packaged Facts found that the number of Americans who go all out to prepare breakfast continues to decline.
An infusion of $5 million of private and public equity funding will help ready-to-grow and ready-to–eat food manufacturer Back to the Roots expand its distribution in public schools and its product portfolio in the coming year as it strives to “undo food,” according...
General Mills is tapping key consumer trends – including simpler ingredient lists and sweet & spicy flavors – with a raft of upcoming and recently launched products. Here we round up a selection of the manufacturer’s key snacking and breakfast cereal...
KIND is the bestselling snack brand and Haribo is the bestselling candy brand, but which other brands make the top 10 in those categories, and what about beverage and breakfast?
Food manufacturers can feel secure knowing that most consumers eat breakfast at or from home, but fast food chains are a competitive threat that cannot be ignored, new research from Instantly suggests.
US breakfast habits are changing, with Americans moving from breakfast cereals towards nutritional and cereal bars offering food engineers an ‘efficient platform’, says Packaged Facts.
Skipping breakfast may typically be associated with obesity but a recent study on young women suggested it could also lead to an increased risk of developing type 2 diabetes and heart disease.
60-second interview: Jeff Smith, Director of Marketing, Blue Diamond Almonds Global Ingredients Division
For many Americans, breakfast has switched from being one of three square meals a day to just another snacking occasion – or something to skip altogether. But this brings opportunities as well as challenges, says Blue Diamond’s Jeff Smith, who we caught...
US retail sales of ready to eat breakfast cereal continued to fall in 2014, with multi-outlet* data from Chicago-based market research firm IRI revealing a 4% drop in dollar sales and unit sales in the 52 weeks to December 28, 2014.
What's for breakfast? Reinventing the first meal of the day
When it comes to breakfast, the vast majority of Americans want something quick and easy at home, but surprisingly most people prefer to make their first meal of the day “from scratch” instead of consuming a ready-to-eat or heat-and-serve consumer packaged...
What's for breakfast? Re-inventing the first meal of the day
The iconic “all-American breakfast” combination of eggs, meat and a carb is getting an update to better reflect the increasingly diverse U.S. population, but consumers’ growing expectation to customize their food means what is hot in one region likely...
Consumers increasingly are turning away from cereal for breakfast in favor of nutrition-dense, on-the-go foods, creating a growth opportunity for consumer packaged foods companies that can offer fast solutions to the first meal of the day.
General Mills has brought back French Toast Crunch cereal to US shelves but has reformulated the product to align with “current nutritional goals”, it says.
An analysis of breakfast orders placed with 28,800 restaurants in 600+ US cities between 6-11am local time over the past 12 months reveals sharp differences between men and women, according to GrubHub, the nation’s leading online and mobile food-ordering...
Oatmeal increases a sense of fullness and reduces hunger due to the viscosity and hydration properties of its beta-glucan content, according to research from PepsiCo.
US consumers don’t have the habit of eating hot cereal, but they are very open to new concepts and the Special K Nourish launch should do very well, says an analyst.
New product development in the breakfast foods segment must be defined by health, portability and convenience to target key consumer needs in a snowballing US market, Mintel says.
Many successful food brands have a founding myth. In the case of Bear Naked Granola, it is the story of the co-founders offering “breakfast in bed” to the wrong person.
Kelloggs’ 50:50 joint venture with agribusiness giant Wilmar must target the lucrative snacks sector as Western breakfast cereals remain unpopular in China and local competition is strong, say analysts.
Declining volumes in the $9.51bn US cereals market can be blamed on “cyclical not structural” issues, and do not mean the category has peaked and will carry on going backwards, says Cheerios-maker General Mills.
Global cereal giant, Kellogg’s is investing in a ‘significant’ revamp of its 106-year-old brand in a bid to resonate better with today’s tech savvy consumers, but analysts say it won’t be anything significant.
