Breakfast

Picture: RXBAR

News in brief

RXBAR debuts single-serve oatmeal cups

By Elaine Watson

Protein-fueled brand RXBAR has moved into the hot cereal category with the launch of RX A.M. Oats, single-serve oatmeal cups, which will debut on its website and will hit select grocery retailers in the fall.

Wildway grain-free granola taps into Paleo trend

Wildway rides a grain-free wave in the cereal aisle

By Elaine Watson

US volume sales of products featuring a ‘grain-free’ claim surged 75.7% in the 52 weeks to July 30, 2016, according to Nielsen Wellness Track data,* with many retailers now carving out grain-free or ‘Paleo’ segments in everything from hot cereal and nutrition...

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