Breakfast

General Mills finds more families report eating breakfast together

General Mills finds more families report eating breakfast together

By Mary Ellen Shoup

Three quarters of families with school-aged children now report being able to spend more time together eating at the breakfast table, promoting an uptick in cereal consumption, according to a new survey commissioned by General Mills Big G cereals.

Picture: RXBAR

News in brief

RXBAR debuts single-serve oatmeal cups

By Elaine Watson

Protein-fueled brand RXBAR has moved into the hot cereal category with the launch of RX A.M. Oats, single-serve oatmeal cups, which will debut on its website and will hit select grocery retailers in the fall.

Wildway grain-free granola taps into Paleo trend

Wildway rides a grain-free wave in the cereal aisle

By Elaine Watson

US volume sales of products featuring a ‘grain-free’ claim surged 75.7% in the 52 weeks to July 30, 2016, according to Nielsen Wellness Track data,* with many retailers now carving out grain-free or ‘Paleo’ segments in everything from hot cereal and nutrition...

General Mills unveils key snacking and cereals lines for winter 2016

General Mills unveils key snacking and cereals lines for winter 2016

By Vince Bamford

General Mills is tapping key consumer trends – including simpler ingredient lists and sweet & spicy flavors – with a raft of upcoming and recently launched products. Here we round up a selection of the manufacturer’s key snacking and breakfast cereal...

What’s for breakfast? Almonds, says Blue Diamond...

60-second interview: Jeff Smith, Director of Marketing, Blue Diamond Almonds Global Ingredients Division

What’s for breakfast? Nuts! (And preferably almonds, says Blue Diamond.)

For many Americans, breakfast has switched from being one of three square meals a day to just another snacking occasion – or something to skip altogether.  But this brings opportunities as well as challenges, says Blue Diamond’s Jeff Smith, who we caught...

Consumers prefer homemade breakfast to RTE packaged goods

What's for breakfast? Reinventing the first meal of the day

Consumers prefer homemade breakfast to ready-to-eat packaged goods, Datassential found

By Elizabeth Crawford

When it comes to breakfast, the vast majority of Americans want something quick and easy at home, but surprisingly most people prefer to make their first meal of the day “from scratch” instead of consuming a ready-to-eat or heat-and-serve consumer packaged...

Eggs remain a breakfast constant, but how served is changing, AEB says

What's for breakfast? Re-inventing the first meal of the day

Eggs remain a breakfast constant, but how they are served is changing, AEB says

By Elizabeth Crawford

The iconic “all-American breakfast” combination of eggs, meat and a carb is getting an update to better reflect the increasingly diverse U.S. population, but consumers’ growing expectation to customize their food means what is hot in one region likely...

What’s for breakfast? Depends on your gender, says GrubHub

What’s for breakfast? Depends on your gender, says GrubHub

By Elaine WATSON

An analysis of breakfast orders placed with 28,800 restaurants in 600+ US cities between 6-11am local time over the past 12 months reveals sharp differences between men and women, according to GrubHub, the nation’s leading online and mobile food-ordering...

Bear Naked Granola founder on building a brand

Bear Naked Granola founder on building a brand

By Hank Schultz

Many successful food brands have a founding myth.  In the case of Bear Naked Granola, it is the story of the co-founders offering “breakfast in bed” to the wrong person.

Kellogg's revamp - significant or hype?...

Kellogg’s revamps brand, but significantly?

By Kacey Culliney

Global cereal giant, Kellogg’s is investing in a ‘significant’ revamp of its 106-year-old brand in a bid to resonate better with today’s tech savvy consumers, but analysts say it won’t be anything significant.

US eating patterns see growing Hispanic influence, says NPD

US eating patterns see growing Hispanic influence, says NPD

By Caroline Scott-Thomas

Hispanic influence on overall American eating habits is growing – and marketers should pay attention to US Hispanics’ dining traditions to stay ahead of the curve, according to market research organization The NPD Group.

Kellogg chief executive John Bryant faced a grilling from analysts at last month's Q3 earnings call

Kellogg momentum has slowed again in Q4, claims analyst

By Elaine Watson

Kellogg might have been outpacing rivals in the cereals category in the first three quarters but its volumes have started to drop off again and it remains under pressure thanks to “weak fundamentals”, according to a new report.

Spotlight

Follow us

Expertise Hub

Products

View more

Webinars

Featured Suppliers

All