Breakfast in America: Goodbye cold cereal, hello hot cereal, breakfast sandwiches

By Elaine Watson contact

- Last updated on GMT

Nielsen data on what America eats for breakfast

Related tags: Breakfast

As we head into the weekend, here are some facts and figures on what Americans eat for breakfast compiled by Nielsen:

1 - Retail sales of ready-to-eat cold cereal​ have been declining at a compound annual growth rate (CAGR) of 1.5% for the past five years.

2 - Sales of hot cereals​ rose 3.5% in the first half of 2014 vs the same period in 2013.

3 - Sales of granola and yogurt bars​ have been growing at a CAGR of nearly 4% for the past five years.

4 - Sales of frozen waffles, pancakes and French toast​ have been growing at 4.5% (CAGR) over the past five years and now represent a $1.2bn category.

5 - Packaged breakfast meals, breakfast sausage and in-store bakery goods​ made CAGR gains of 6.4%, 5.3% and 4.1%, respectively in the past five years.

6 - The deli breakfast category​ has experienced the most growth, driven by the strength and popularity of the breakfast sandwich. This $104.7m category has grown at a 7.9% CAGR over the past five years.

7 - Egg sales​ are up 7.4% so far this year, with branded eggs experiencing double-digit sales growth.

Click HERE​ for more details.    

Click on the links below for more on breakfast trends:

Food trucks, nuanced ethnic flavors make their mark on breakfast

We eat alone half the time, says NPD Group

What’s for breakfast? Depends on your gender, says GrubHub

Related topics: Bakery, Prepared Foods, Trendspotter, Markets

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