It is no secret that the cereal aisle is struggling with Euromonitor estimating a 19% drop in sales in 2015 compared to 10 years earlier and a projection to lose another $1 billion in sales in the next 10 years.
General Mills is tapping key consumer trends – including simpler ingredient lists and sweet & spicy flavors – with a raft of upcoming and recently launched products. Here we round up a selection of the manufacturer’s key snacking and breakfast cereal...
The baking and snacks industry must explore innovations in grains to meet the challenges of a growing population, according to PepsiCo's global R&D head.
Armed with little more than her neighbors’ accolades for her homemade granola and a business book recommended on Oprah Winfrey’s website, Viki Sater dove head first into the competitive cereal market.
It’s the leader in the Australian ‘free-from’ market (free from all eight major allergens), but can Freedom Foods achieve similar success in the US? Two years into its campaign to crack America, the signs are encouraging, says US CEO Michael Bracka.
Ancient grains continue to gain traction in the US food retail and foodservice market, with quinoa leading the pack. However, lesser-known grains such as teff, amaranth and freekeh are starting to picking up some steam as well, according to a new report*...
Ancient grains and seeds such as chia, flax and quinoa have been steadily infiltrating the US cereal, bakery and snacks aisles in recent years, but are now starting to generate a lot of excitement in the dairy category as well, says Glanbia Nutritionals.
Back to the Roots want to go beyond providing consumers with packaged food that has a simple ingredient list – it wants to give them the exact recipe so they can recreate the product; and big names in the food and tech world want to help the company do...
Recent acquisitions to diversify Post Holdings’ portfolio are paying off more quickly than anticipated, prompting the cereal giant to raise its full year guidance despite a larger than expected negative impact from a supplier that tested positive for...
If sales of cold cereal are not setting the world on fire, the hot cereal market is faring much better, say the founders of super-premium oatmeal cup brand Umpqua Oats, who notched up revenues of $10m+ in 2014 and hope to grow by 25% this year on the...
Kellogg Company says it will ‘have no choice’ but to close at least one US cereal plant if union members refuse to reconsider a Memorandum of Agreement (MOA) issued on employment terms.
From the first nationally-available instant oat cereal to be sweetened with stevia from Quaker Oats, to Yoplait’s new Greek Yogurt Whips, check out our latest gallery of new product launches. If there’s an overall theme, it’s that consumers are continuing...
General Mills will launch ancient grains Cheerios to take the fast-growing trend into mainstream cereal, its marketing manager for cereal innovation says.
Cereal and plant proteins hold huge potential for breakfast cereal and snack bar fortification but taste and texture remain challenging, say Kellogg’s lead product development scientist.
The impressive growth with all things protein will continue, with clear beverages, breakfast cereal, and maybe even protein in French fries offering opportunities for suppliers and manufacturers alike.
St Louis-based Post Holdings - the company behind Grape-Nuts, Honey Bunches of Oats and PowerBar protein bars - has promoted chief financial officer Robert Vitale to the role of chief executive, replacing Bill Stiritz, who will take up the newly-created...
US total sales for Special K dropped $56m for the year; a slump that could be rescued with lifestyle-focused NPD, says the head of innovation at Mintel.
As CPG’s big guns congregate in Florida for the Consumer Analyst Group of New York (CAGNY) conference, many of them are at a strategic crossroads, says Rabobank.
The fiber and whole grain intakes of many Americans are still falling well short of the recommendations, but food such as ready to eat cereals, yeast bread/rolls, and oatmeal are making significant contributions in the right direction, says a new study...
As the FDA prepares to conduct consumer research into whole grain labeling statements before it issues finalized guidance for industry, the debate over precisely what should constitute a ‘whole grain’, as well as how the amount of whole grain should be...
The percentage of new US food product launches featuring ancient grains or seeds has almost tripled since 2008, according to Datamonitor. But the bulk of activity is focused around just two ingredients: Chia and quinoa.
While quinoa and chia have stolen much of the limelight, one of the most interesting ‘ancient grains’ to watch is freekeh - wheat that has been harvested early while it is still green and then roasted and cracked - according to one leading supplier of...
Long the victim of an outdated image problem—canned beef and barley soup anyone?—barley has the nutritional profile, cost and versatility that should catapult into the realm of super grains like quinoa and kamut. And yet, barley often ends up buried on...
Wheat may be a staple in many diets worldwide, but there’s a whole host of super grains—some well-known and others still under the radar—each with their own unique set of benefits. From spelt to farro, teff, kamut, chia (actually a seed!) and quinoa,...
You may not know all of them by name (and other names you may be tired of hearing), but the US market for ancient grains—from quinoa to amaranth, millet, teff, sorghum and buckwheat—continues to show promise as the criticisms of wheat from various camps,...
Bakers have a vast choice of grains and seeds that can nutritionally improve gluten-free products, including fibers, ancient grains and seeds, according to scientists.
It is not currently possible to make a package completely from plant-based materials, says Cascadian Farms, as it launches a bio-based cereal liner for its Cinnamon Crunch line.
Ready-to-eat cereals giant Post Holdings has moved into the active nutrition and supplements market with a $180m deal to acquire Premier Nutrition Corporation (PNC) - maker of Titan and Premier Protein bars and shakes, and Joint Juice (liquid supplements...
The Kellogg Company plans to pump big bucks into NPD that stretches the boundaries of traditional cereal in a bid to boost a tired and soft US market, its CEO says.
A newly developed cereal high in protein and fiber but low in fat, salt and sugar has hit the market to tackle the global obesity epidemic, its developer ViSalus says.
Cereal maker Post Holdings says it will close its Modesto, California plant - which employs approximately 140 employees - and transfer production to other facilities, by September 2014.
Only one in ten US consumers gets the recommended amount of fiber, but fibrous whole grain ready-to-eat (RTE) cereals can boost daily intake by around 14%, a new study finds.
General Mills plans to introduce a host of new ready-to-eat cereal products to the US in 2013, but seems unlikely to heavily discount its range to line up with competitors.
