Chef'd

GUEST ARTICLE: What's the key to cracking the retail meal kit code?

GUEST ARTICLE: What's the key to cracking the retail meal kit code?

By James Richardson, PhD, founder, Premium Growth Solutions

As Chef’d found out the hard way, the future of the fresh meal kit category will be via retail and localized e-commerce services (e.g. Fresh Direct, Prime Now, Shipt, etc.). Drop-shipping subscription-based meal kits causes more problems than it solves...

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