By James Richardson, PhD, founder, Premium Growth Solutions
As Chef’d found out the hard way, the future of the fresh meal kit category will be via retail and localized e-commerce services (e.g. Fresh Direct, Prime Now, Shipt, etc.). Drop-shipping subscription-based meal kits causes more problems than it solves...
While some meal kit brands are doing better than others, the subscription based home delivery model underpinning them is fundamentally flawed, claims the new owner of Chef’d, which abruptly ceased operations in mid-July.
The new owners of the assets of Chef’d - which abruptly ceased operations earlier this month citing "unexpected circumstances” with funding - say they plan to focus efforts on building the Chef’d brand in the retail meal kit space.
Earlier this week meal kit company Chef’d announced that it had ceased all operations and issued layoff notices to its employees, citing "unexpected circumstances with the funding for the business." While there is still speculation over what...
