Chobani

Source: La Colombe

La Colombe introduces new RTD Draft Lattes and brand redesign

By Deniz Ataman

La Colombe’s new RTD Draft Lattes use the same technology as its draft lattes in its cafes to deliver the same velvety foam finish in five flavors, in addition to three plant-based formats, which are all part of the brand’s new redesign.

Plant-based creamers on fire with oat and blends leading the pack

Plant-based creamers on fire with oat and blends leading the pack

By Mary Ellen Shoup

Dollar sales of refrigerated liquid plant-based creams and creamers were up +25.8% year-on-year to $527.4m in measured US retail channels* in the year to July 10, 2022, while unit sales were up +16.1%, led by strong growth in blends and ‘other’ (which...

Chobani files confidentially for IPO

Chobani files confidentially for IPO

By Mary Ellen Shoup

Chobani has filed a confidential draft registration statement for a proposed initial public offering (IPO) with the Securities and Exchange Commission (SEC). The number of shares of common stock to be sold and the price range for the proposed offering...

Still from Chobani's new ad campaign (picture credit: Chobani)

PepsiCo to distribute Chobani products in pilot scheme

By Elaine Watson

Starting this month, PepsiCo will distribute selected Chobani products including the new high-protein lactose-free line Chobani Complete to convenience stores, colleges and universities in the northeastern part of the US through its chilled direct-to-store...

Picture credit: Chobani

Chobani CEO: ‘An IPO is definitely one exciting direction’

By Elaine Watson

Chobani CEO Hamdi Ulukaya says he’s “looking at all options” to fuel the company’s growth plans, following reports in the Wall Street Journal (WSJ) that the company he founded in 2007 is considering going public this year in a listing that could value...

'Raising our base starting salary is the right thing to do' (picture: Chobani)

Chobani sets $15 floor for starting hourly wage

By Elaine Watson

Chobani has unveiled plans to increase its starting hourly wage from the first quarter of 2021 from $13 to at least $15 an hour, more than double the federal minimum wage ($7.25).

Peter McGuinness: 'Parents told us that if you can make my kids want to eat yogurt then it’s a win for me.' Picture: Chobani

'We’re not marketing Gimmies based on parental claims, we’re marketing it based on what kids want'

Chobani unveils Gimmies kids’ yogurt brand: ‘We tested the characters with the kids as much as we tested the food’

By Elaine Watson

Chobani is hoping to unlock an incremental growth opportunity in the sluggish yogurt category with the launch of Gimmies, a dedicated brand supported by a new set of characters designed to appeal to kids aged five to nine, who it says are not well-served...

Chobani confirms then denies Canada pull-out

Chobani confirms then denies Canada pull-out

By Mark Astley

Greek yogurt giant Chobani has confirmed, then denied, that it is pulling out of Canada “for the time being” following the postponement of its nationwide launch in the country.

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