Cooking

Is ‘raw’ still a hot trend in food marketing?

Sprouted watermelon seeds fuel a novel range of protein bars from Go Raw

Is ‘raw’ still a hot trend in food marketing?

By Elaine Watson

Is ‘raw’ still a hot trend in food marketing, or is the lack of clarity over what it means diluting its value? A pioneer in the raw foods movement, Go Raw founder Rob Freeland says he is less hung up on semantics these days, and more concerned about making...

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