On the heels of several lawsuits as well as proposed legislation on the marketing of energy drinks and shots, the category has faced an onslaught of negative media attention over the past several months, leading many consumers to question the health and...
From declining interest in soft drinks to the ongoing war on caffeine and the explosion of raw juices and functional beverages, 2013 has certainly been an eventful one for the beverage category. Count on another strong year for premium juices, coconut...
The lead researcher behind a high-profile paper showing energy drinks increase heart contraction rates has rejected claims by Monster Beverage Corp that the paper is ‘alarmist’ and stressed that “whether this increase in contractility is generally beneficial...
Monster Beverage Corp has blasted as “alarmist and misleading” widely-publicized - but unpublished - research presented at a medical conference in Chicago showing that healthy adults who consumed energy drinks containing caffeine and taurine had higher...
While the FDA has raised concerns about the recent proliferation of caffeine-containing products on the market, particularly those marketed at young people, new data suggests energy drinks and shots contribute “minimally” to total caffeine intakes, say...
Is there a natural ceiling to the gluten-free market? Is the party over for energy drinks? Are '100%-natural' claims worth the hassle? Find out in FoodNavigator-USA's round up of 10 of the hottest topics in US food and beverage development.Click...
In two high-profile votes at the American Medical Association’s annual meeting in Chicago, delegates officially recognized obesity as a disease, and called for a ban on the marketing of energy drinks to under 18s.
Just days after Monster Beverage Co pre-emptively sued him, San Francisco city attorney Dennis Herrera has slapped the energy drinks giant with a lawsuit of his own accusing it of violating state law by marketing its products to kids.
San Francisco city attorney Dennis Herrera says he will aggressively litigate Monster’s lawsuit asking a federal judge to halt his investigation into posssible violations of California involved in Monster’s marketing of energy drinks to children.
A report on labeling and marketing of energy drinks by three members of Congress matches much of what industry is already working toward, according the Council for Responsible Nutrition.
ABA SAYS 'BODY' OF SCIENTIFIC EVIDENCE DOES NOT BACK CLAIMS
Despite industry claims energy drinks contain no more caffeine than Starbucks coffee, a group of top US health professionals tells the FDA energy caffeine content differs in ‘three important ways’ and says the agency should apply GRAS standards for soda...
The chairman of the Chicago City Council committee discussing highly caffeinated energy drinks is ‘confident’ some sort of action will come out of the hearings.
Monster Beverage Corporation says it will reclassify Monster Energy as a beverage in the US to remove Red Bull’s competitive advantage, and admits that no 5-Hour Energy energy shot rival has “really cracked the code” after Worx Energy sales slumped.
A small minority of energy drink consumers regularly drink more than one can/shot in one sitting; the peak time for knocking back an energy drink or shot is 3-9pm; and the most popular energy drink combo is Red Bull and 5-Hour Energy.
While the growth of the US energy drinks and shots market has been nothing short of explosive - last year it was worth $12.5bn, up 60% since 2008 - manufacturers will need to attract new users if they are to sustain such meteoric levels of growth, says...
The rate of adverse events for energy drinks and shots ‘appears low in the population of consumers’, but caution is still needed for the products, particularly for select population groups, says a new position paper from the International Society for...
A proposed ban on energy drinks in Chicago is riddled with factual and legal errors, according to an attorney active in the dietary supplements business.
Monster Beverage Corporation has blasted a recent government report on drug-related ER visits that describes energy drinks as 'dangerous', as “highly misleading”.
A new report on drug-related Emergency Room (ER) visits has raised fresh questions over the safety of energy drinks, but has been criticized by beverage makers for drawing conclusions that are not supported by the data.
While the price per volume of many ‘center of store’ food products rose in 2012, the average price per volume for energy drinks dropped 7.6% in 2012 vs 2011 across all grocery channels, according to Symphony IRI.
Unit volumes of energy drinks were up a whopping 18.7% in 2012 - a staggering achievement given that unit sales of consumer packaged goods across all outlets slumped 0.3% over the same period - according to Symphony IRI*.
The Food and Drug Administration (FDA) has told US Senators Dick Durbin and Richard Blumenthal that is reviewing the safety of energy drinks and may take regulatory action if it finds a health risk.
For the third time in 2012, Sen. Dick Durbin, D-Ill. , joined for a second time by Sen. Richard Blumenthal, D-Conn., has sent a letter to the Food and Drug Administration requesting that the agency investigate caffeinated energy drinks that are marketed...
With the US Food and Drug Administration (FDA) poised to publish guidance on distinguishing between beverages and liquid dietary supplements, one analyst tells BeverageDaily.com he doesn’t see the agency cracking down too hard on traditional energy drinks.
As reports surface that New York attorney general, Eric Schneiderman, has subpoenaed Monster and PepsiCo in relation to their energy drinks, we ask whether the segment can keep its leather-jacketed cool...
The row over the legal line between liquid dietary supplements, conventional beverages and energy drinks hit the headlines again this week with Senator Dick Durbin calling on the Food and Drug Administration (FDA) to enforce its own guidance.
US volumes of energy drinks, ready to drink (RTD) tea and coffee, and sports beverages continued to surge in 2011, while sales of carbonated soft drinks, value-added water and fruit beverages remained lackluster.
Soft drinks maker Hansen Natural has secured its shareholders’ approval to change its name to Monster Beverage Corporation to better reflect the dominant role the Monster energy drink brand plays in its business.
The American Beverage Association (ABA) has savaged a US government-affiliated report linking energy drinks to a rising number of hospital emergency department (ED) visits in the country, as well as associations with sexual risk, fighting and drug misuse.
Monster Energy maker Hansen Natural Corporation will unveil a novel, non-alcoholic “brewed energy drink” next year called Uber Monster, its boss has revealed.
Negative publicity concerning the possible adverse effects of energy drinks has only encouraged US energy drink growth in recent years, with consumers attracted by ‘edgy’ product positioning, but another formula is needed to boost growth.
The Canadian government has put forward a proposal for energy drinks to be regulated as foods rather than as natural health products, which could see a raft of new labeling and formulation requirements for energy drinks in Canada.
Tough new regulations concerning classifying energy drinks as 'stimulant drug containing drinks' in Canada are not in the interest of consumers, according to the Canadian Beverage Association (CBA).
5-Hour Energy is now selling nine million bottles of its energy shots a week compared with seven million last year, a 28% rise in volume, the firm has revealed.
The US energy drinks sector is continuing to generate ”quite remarkable” growth despite the depressing economic climate and high gas prices, according to the owner of Monster Energy drinks and Worx Energy shots.
Energy drinks are becoming more popular in the United States as younger consumers move into their prime consumption years – and energy drinks continue to deliver a distinctive benefit, says a new report from Packaged Facts.
The disconnect between a traditional understanding of energy, such as endurance, and the rise of energy drinks, is raising questions as to how we measure energy, says the CEO of CRO.
Scientists and health professions should not wait for FDA action and should be educating consumers of the dangers of consuming energy drinks, says a new commentary in the Journal of the American Medical Association (JAMA).
Despite a massive increase in recent years, new research from Mintel suggests that energy drinks and shots may be struggling to find new customers in the US .
An editorial in the Canadian Medical Association Journal (CMAJ) has called for more regulation and initiative from industry to protect children from the potential health threat posed by energy drinks.
A review of the energy market in an IFT journal has called for tighter regulation to protect consumers and the industry from irresponsible marketing and ever more extreme drinks.
UK consumers view energy drinks as value for money rather than a luxury, with sales for the products expected to soar over the next five years, according to the latest statistics from Mintel.
Manufacturers of energy drinks are less frequently including the ingredient taurine in their new product launches, according to the latest post-market statistics.
Surging global demand for high-caffeine energy drinks has led to increased reports of negative health impacts linked to the stimulant’s use in beverages, according to a new review.
US consumers drank 990m litres of energy drinks during 2006, a 47
per cent increase over the previous year, making the
country the largest global market for the product, says a
report by Zenith International.
The energy drink market has gotten further stimulus from club
crowds who mix these functional beverages with alcohol, according
to market researcher Mintel.
Ingredients company Palatinit is to launch its palatinose slow
release carbohydrate in the Russian food sector as it looks to
exploit growing demand for energy drinks and snacks in the country.
