Founded on the belief that sugar cravings are rooted equally in physical and emotional needs, the co-founders of Israeli startup Sweet Victory drew on their backgrounds as a psychologist and nutritionist to solve for both -- helping people kick their...
After upending the gum category with the wildly successful launch of plastic-free, all-natural gum in a sleek, thoughtful package, the makers of Simply Gum are hoping to strike lightening twice – or preferably thrice – with its recent “low-key” entrance...
Less than a month after Mondelez revealed it was performing a strategic review of its gum business, triggering speculation about a possible divestment, the CPG giant appears to be reasserting the value of its brands in the category while simultaneously...
For many Americans, chewing gum is a way to avoid bad breath, yellow teeth, or unhealthy cravings, but the founder of the Seattle-based startup Mighty Gum believes the format can do more than simply mask symptoms – it can offer a holistic solution to...
Wrigley says marketing dollars and R&D efforts put into its Juicy Fruit brand last year helped win back young U.S. consumers who had moved away from the category and hopes innovations with sour flavors will pull in even more young people.
It’s well known that the American love affair with soda has hit a pretty significant rough patch, but a new report from Rabobank suggests the nation has also been steadily falling out of love with gum, with US volumes dropping a staggering 20% in the...
Mars-owned Wrigley is to launch an energy chewing gum with the caffeine equivalent of half a cup of coffee in each piece but one analyst says the product misses the key youth market and could prove a lawsuit hazard.
A modification to a fast drying shell coating system for sugar and sugar alcohol syrups used in confectionery coating and hard panning boosts the sensory appeal of the final product, saves on processing costs and time and can replace gum arabic, says...
Cadbury Schweppes unit will recruit the brains of flavour
technologists at Senomyx through a new agreement to develop cutting
edge flavour ingredients to beat the competition in gum
confectionery, reports Lindsey Partos.
A strong network consolidated over 100 years will continue to
secure supplies to the food and beverage industry for the popular
ingredient gum arabic, says German supplier Alfred L. Wolff,
reports Lindsey Partos.
Widespread procurement and more than 100 years in business help
French hydrocolloid producer Colloides Naturels International (CNI)
assure supplies for gum arabic amid global shortfalls in stock,
writes Lindsey Partos.
Is Big Red the next functional food fad? Scientists in the US claim
the natural flavours found in the chewing gum brand manufactured by
gum giant Wrigley's could beat the bacteria that causes bad breath.